{"id":127,"date":"2021-05-31T14:46:17","date_gmt":"2021-05-31T14:46:17","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkv21exit\/?p=127"},"modified":"2021-06-04T09:14:33","modified_gmt":"2021-06-04T09:14:33","slug":"valkommen-till-allsvenskan-2021-en-reklamfilm-om-den-unika-sasongen-2021","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/05\/31\/valkommen-till-allsvenskan-2021-en-reklamfilm-om-den-unika-sasongen-2021\/","title":{"rendered":"V\u00e4lkommen till Allsvenskan 2021 &#8211; En reklamfilm om den unika s\u00e4songen 2021"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n<p>I mitt examensarbete har jag intervjuat sju olika Allsvenska fotbollsklubbar med m\u00e5let att unders\u00f6ka hur medier influerar svensk elitfotboll samt ifall det \u00e4r en konsekvens av covid-19. Analysen visade att samtliga akt\u00f6rer inom denna fotbollsrelation har f\u00e5tt anpassa sig till de nya f\u00f6ruts\u00e4ttningarna. M\u00e5let med mitt gestaltande arbete \u00e4r d\u00e4rf\u00f6r att arbeta fram en reklamvideo f\u00f6r den unika s\u00e4songen av allsvensk fotboll 2021. D\u00e5 omst\u00e4ndigheterna f\u00f6rsv\u00e5rade m\u00f6jligheten till att producera en reklamfilm valde jag ist\u00e4llet att arbeta utifr\u00e5n ett &#8220;treatment&#8221;, d.v.s. ett f\u00f6rslag \/ en pitch. Detta treatment visar min vision f\u00f6r en reklamfilm och inkluderar manus, casting, inspelningsplatser, ljudupptagning, visuell tonalitet o.s.v. M\u00e5lgruppen f\u00f6r mitt gestaltande arbete \u00e4r d\u00e4rf\u00f6r i f\u00f6rsta hand C MORE, de som skulle kunna k\u00f6pa denna reklamfilm, d\u00e5 dem innehar r\u00e4ttigheterna till Allsvenskan. Men i andra hand skulle deras m\u00e5lgrupp \u00e4ven inkluderas, vilket \u00e4r samtliga fotbolls intresserade m\u00e4nniskor i Sverige. <span style=\"font-weight: 400\">Genom den h\u00e4r reklamfilmen vill jag koka ned det unika med denna kontext och frambringa hur Allsvenskan, klubbarna, spelarna och supportrarna tar sig igenom denna kris tillsammans. Med fokus p\u00e5 dels n\u00e4rhet och det lokala samt m\u00e5ngfald och diversitet vill jag visa upp hur flexibelt och dynamiskt svensk fotboll \u00e4r. Samt hur Allsvenskan \u00e4r en liga f\u00f6r supportrarna. H\u00e4r nedanf\u00f6r har jag bifogat mitt treatment.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/05\/Gestaltning-Treatment-till-C-More-Jonathan-Lindgren-2.pdf\">Gestaltning &#8211; Treatment till C More &#8211; Jonathan Lindgren (2)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I mitt examensarbete har jag intervjuat sju olika Allsvenska fotbollsklubbar med m\u00e5let att unders\u00f6ka hur medier influerar svensk elitfotboll samt ifall det \u00e4r en konsekvens av covid-19. Analysen visade att samtliga akt\u00f6rer inom denna fotbollsrelation har f\u00e5tt anpassa sig till de nya f\u00f6ruts\u00e4ttningarna. M\u00e5let med mitt gestaltande arbete \u00e4r d\u00e4rf\u00f6r &hellip;<\/p>\n","protected":false},"author":124,"featured_media":132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>V\u00e4lkommen till Allsvenskan 2021 - En reklamfilm om den unika s\u00e4songen 2021 - mkv21exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/05\/31\/valkommen-till-allsvenskan-2021-en-reklamfilm-om-den-unika-sasongen-2021\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"V\u00e4lkommen till Allsvenskan 2021 - En reklamfilm om den unika s\u00e4songen 2021 - mkv21exit\" \/>\r\n<meta property=\"og:description\" content=\"I mitt examensarbete har jag intervjuat sju olika Allsvenska fotbollsklubbar med m\u00e5let att unders\u00f6ka hur medier influerar svensk elitfotboll samt ifall det \u00e4r en konsekvens av covid-19. Analysen visade att samtliga akt\u00f6rer inom denna fotbollsrelation har f\u00e5tt anpassa sig till de nya f\u00f6ruts\u00e4ttningarna. M\u00e5let med mitt gestaltande arbete \u00e4r d\u00e4rf\u00f6r &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/05\/31\/valkommen-till-allsvenskan-2021-en-reklamfilm-om-den-unika-sasongen-2021\/\" \/>\r\n<meta property=\"og:site_name\" content=\"mkv21exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-05-31T14:46:17+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-06-04T09:14:33+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/05\/BeFunky-collage-7-scaled.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Jonathan Lindgren\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Lindgren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkv21exit\\\/2021\\\/05\\\/31\\\/valkommen-till-allsvenskan-2021-en-reklamfilm-om-den-unika-sasongen-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkv21exit\\\/2021\\\/05\\\/31\\\/valkommen-till-allsvenskan-2021-en-reklamfilm-om-den-unika-sasongen-2021\\\/\"},\"author\":{\"name\":\"Jonathan Lindgren\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkv21exit\\\/#\\\/schema\\\/person\\\/ded9b6da327cf7d01c53ff0094942e17\"},\"headline\":\"V\u00e4lkommen till Allsvenskan 2021 &#8211; 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