{"id":162,"date":"2021-06-01T00:21:20","date_gmt":"2021-06-01T00:21:20","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkv21exit\/?p=162"},"modified":"2021-06-03T22:05:37","modified_gmt":"2021-06-03T22:05:37","slug":"kritiken-mot-blackstone-growth-oatly-svarar-med-uppdaterad-forpackning","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/06\/01\/kritiken-mot-blackstone-growth-oatly-svarar-med-uppdaterad-forpackning\/","title":{"rendered":"Efter kritiken: Oatly kommunicerar via uppdaterad fo\u0308rpackning"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n<p>V\u00e5rt examensarbete handlar om Oatlys kriskommunikation i samband med tre politiskt orienterade kriser. I gestaltningen fokuserar vi p\u00e5 <em>en<\/em> av de tre kriserna \u2013 samarbetet med Blackstone Growth. Livsmedelsf\u00f6retaget Oatly f\u00e5ngade v\u00e5rt intresse d\u00e5 vi anser att det \u00e4r ett intressant f\u00f6retag med ett innovativt s\u00e4tt att kommunicera p\u00e5. Deras produktf\u00f6rpackningar sticker ut fr\u00e5n m\u00e4ngden och \u00e4r lite av deras identitet, vilket v\u00e4ckte v\u00e5r id\u00e9 att utforma en egen f\u00f6rpackning d\u00e4r deras kriskommunikation i samband med Blackstone-krisen presenteras.<\/p>\n<p>Det gestaltande arbetet syftar till att presentera hur Oatly genom en ny medieform kan n\u00e5 ut med sin kriskommunikation. Texten \u00e4r skriven som en p\u00e5hittad nyhetsartikel av Oatlys kommunikationschef, i syfte att marknadsf\u00f6ra sin uppdaterade f\u00f6rpackning. Artikeln \u00e4r allts\u00e5 t\u00e4nkt som en kampanj av Oatly som ska publiceras p\u00e5 sina sociala kanaler (Facebook, Instagram och Twitter).<\/p>\n<p>\/Lina B\u00f6rjesson &amp; Elsa Prigorowsky<\/p>\n<p><a href=\"http:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Artikel-2.pdf\">Se artikeln h\u00e4r<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e5rt examensarbete handlar om Oatlys kriskommunikation i samband med tre politiskt orienterade kriser. I gestaltningen fokuserar vi p\u00e5 en av de tre kriserna \u2013 samarbetet med Blackstone Growth. Livsmedelsf\u00f6retaget Oatly f\u00e5ngade v\u00e5rt intresse d\u00e5 vi anser att det \u00e4r ett intressant f\u00f6retag med ett innovativt s\u00e4tt att kommunicera p\u00e5. Deras &hellip;<\/p>\n","protected":false},"author":106,"featured_media":177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyhetsartikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Efter kritiken: Oatly kommunicerar via uppdaterad fo\u0308rpackning - mkv21exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/06\/01\/kritiken-mot-blackstone-growth-oatly-svarar-med-uppdaterad-forpackning\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Efter kritiken: Oatly kommunicerar via uppdaterad fo\u0308rpackning - mkv21exit\" \/>\r\n<meta property=\"og:description\" content=\"V\u00e5rt examensarbete handlar om Oatlys kriskommunikation i samband med tre politiskt orienterade kriser. I gestaltningen fokuserar vi p\u00e5 en av de tre kriserna \u2013 samarbetet med Blackstone Growth. Livsmedelsf\u00f6retaget Oatly f\u00e5ngade v\u00e5rt intresse d\u00e5 vi anser att det \u00e4r ett intressant f\u00f6retag med ett innovativt s\u00e4tt att kommunicera p\u00e5. 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