{"id":212,"date":"2021-06-02T16:59:19","date_gmt":"2021-06-02T16:59:19","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkv21exit\/?p=212"},"modified":"2021-06-02T17:21:16","modified_gmt":"2021-06-02T17:21:16","slug":"hemlig-dokumentering-pa-djurfabriker","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/06\/02\/hemlig-dokumentering-pa-djurfabriker\/","title":{"rendered":"Hemlig dokumentering p\u00e5 djurfabriker"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n<p>I mitt examensarbete har jag unders\u00f6kt hur<span lang=\"SV\">\u00a0betraktaren tolkar visuell djurr\u00e4ttsaktivism p\u00e5 sociala medier.\u00a0<\/span><span lang=\"SV\">Genom <\/span>kvalitativa fokusgruppsintervjuer samt med hj\u00e4lp av visuell elicitering l\u00e4gger studien fokus vid hur visuella texter kodas av en avs\u00e4ndare och avkodas av en mottagare. I<span lang=\"SV\">\u00a0unders\u00f6kningen har jag anv\u00e4nt mig av inl\u00e4gg publicerad p\u00e5\u00a0Facebook-sidan <i>Svensk djurindustri \u2013 baksidan.\u00a0<\/i><\/span>Studien gr\u00e4ver in i betydelsen av aktivistisk kommunikation ur ett receptionsperspektiv.<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Resultatet visar att mottagarna upplever att avs\u00e4ndaren har ett motiv att f\u00f6rs\u00f6ka p\u00e5verka mottagarens \u00e5sikt om djurindustrin genom informerande, moraliserande, skuldbel\u00e4ggande och genom att anv\u00e4nda sig av chockerande visuellt material.<\/p>\n<p><span lang=\"SV\">I mitt ljud- och fotografiskt verk <\/span><span lang=\"SV\">anv\u00e4nd<\/span><span lang=\"SV\">e jag\u00a0<\/span><span lang=\"SV\">mig av dokument\u00e4ra metoder f\u00f6r att gestalta resultatet av min unders\u00f6kning.\u00a0<\/span><span lang=\"SV\">All bild- och videomaterial av djuren \u00e4r tagen av personen bakom Facebook-sidan <i>Svensk djurindustri \u2013 baksidan<\/i>. \u00d6<\/span><span lang=\"SV\">vrigt material \u00e4r producerat av mig.<\/span><\/p>\n<p><span lang=\"SV\">Med gestaltningen<\/span><span lang=\"SV\">\u00a0lyfter jag upp tre aspekter av resultatet: uppfattning av dokumenteringssituationen, reception och trov\u00e4rdighet samt moraliserande och moralschocktaktik.<\/span><\/p>\n<p>https:\/\/drive.google.com\/file\/d\/1N4gV4tULRtg-tyu42UaB48iufVZXlsR3\/view?usp=sharing<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I mitt examensarbete har jag unders\u00f6kt hur\u00a0betraktaren tolkar visuell djurr\u00e4ttsaktivism p\u00e5 sociala medier.\u00a0Genom kvalitativa fokusgruppsintervjuer samt med hj\u00e4lp av visuell elicitering l\u00e4gger studien fokus vid hur visuella texter kodas av en avs\u00e4ndare och avkodas av en mottagare. I\u00a0unders\u00f6kningen har jag anv\u00e4nt mig av inl\u00e4gg publicerad p\u00e5\u00a0Facebook-sidan Svensk djurindustri \u2013 baksidan.\u00a0Studien &hellip;<\/p>\n","protected":false},"author":122,"featured_media":255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Hemlig dokumentering p\u00e5 djurfabriker - mkv21exit<\/title>\r\n<meta name=\"description\" content=\"I mitt examensarbete har jag unders\u00f6kt hur\u00a0betraktaren tolkar visuell djurr\u00e4ttsaktivism p\u00e5 sociala medier. 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