{"id":330,"date":"2021-06-02T21:41:12","date_gmt":"2021-06-02T21:41:12","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkv21exit\/?p=330"},"modified":"2021-06-03T20:24:24","modified_gmt":"2021-06-03T20:24:24","slug":"bilden-av-kvinnor-som-ar-entreprenorer-bortom-det-rosa","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/06\/02\/bilden-av-kvinnor-som-ar-entreprenorer-bortom-det-rosa\/","title":{"rendered":"Linda Johansson &#8211; Bilden av kvinnor som \u00e4r entrepren\u00f6rer, bortom det rosa"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n<p>I mitt examensarbete, <em>Den kvinnliga entrepren\u00f6ren<\/em>, utf\u00f6rdes en kvantitativ inneh\u00e5llsanalys av Mincs LinkedIn, Facebook och Instagram d\u00e4r det unders\u00f6ktes hur de portr\u00e4tterar entrepren\u00f6rer. Minc \u00e4r ett startup-hus som ligger i Malm\u00f6. Verksamheten erbjuder program f\u00f6r entrepren\u00f6rer som vill ha hj\u00e4lp med att v\u00e4xa, samt kontorsplatser f\u00f6r entrepren\u00f6rer som beh\u00f6ver det.<\/p>\n<p>Vi kom fram till att m\u00e4n och kvinnor portr\u00e4tteras olika, samt att representation av en m\u00e5ngfald utav \u00e5ldrar och etniciteter \u00e4r l\u00e5g i deras sociala medier. I marknadsf\u00f6ring f\u00f6r evenemang som riktar sig till kvinnor anv\u00e4nds stereotyper av kvinnlighet, och kvinnor som \u00e4r entrepren\u00f6rer kallas f\u00f6r &#8220;kvinnliga entrepren\u00f6rer&#8221;. Det finns ingen marknadsf\u00f6ring som riktar sig till m\u00e4n som \u00e4r entrepren\u00f6rer och dessa kallas enbart f\u00f6r &#8220;entrepren\u00f6rer&#8221;.<\/p>\n<p>Min gestaltning visar en alternativ bild av hur marknadsf\u00f6ringen av konferensen <em>Nordic Female Investor Meetup<\/em> (NFIM) skulle kunna se ut och jag argumenterar f\u00f6r att en s\u00e5dan bild skulle f\u00e5 fler att k\u00e4nna sig v\u00e4lkomna. Jag har med omsorg utformat mina illustrationer d\u00e4r jag vill skapa en grupp av kvinnor med olika etniciteter, h\u00e5rf\u00e4rger, stilar, \u00e5ldrar, med mera. Texten som skrivits till illustrationen f\u00f6rklarar hur deras marknadsf\u00f6ring av NFIM ser ut och varf\u00f6r jag tycker att den ska \u00e4ndras. Jag visar \u00e4ven hur originalbilden ser ut i kontrast till mitt f\u00f6rslag.<\/p>\n<p>Hur mitt f\u00f6rslag ser ut: <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-339\" src=\"http:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-1-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-1-300x169.jpg 300w, https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-1-1024x576.jpg 1024w, https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-1-768x432.jpg 768w, https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-1-1536x864.jpg 1536w, https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-1-2048x1152.jpg 2048w, https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-1-356x200.jpg 356w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>L\u00e4nk till min poster: <a href=\"http:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Bilden-av-kvinnor-som-ar-entreprenorer-1.pdf\">Bilden av kvinnor som \u00e4r entrepren\u00f6rer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I mitt examensarbete, Den kvinnliga entrepren\u00f6ren, utf\u00f6rdes en kvantitativ inneh\u00e5llsanalys av Mincs LinkedIn, Facebook och Instagram d\u00e4r det unders\u00f6ktes hur de portr\u00e4tterar entrepren\u00f6rer. Minc \u00e4r ett startup-hus som ligger i Malm\u00f6. Verksamheten erbjuder program f\u00f6r entrepren\u00f6rer som vill ha hj\u00e4lp med att v\u00e4xa, samt kontorsplatser f\u00f6r entrepren\u00f6rer som beh\u00f6ver det. &hellip;<\/p>\n","protected":false},"author":101,"featured_media":325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-poster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Linda Johansson - Bilden av kvinnor som \u00e4r entrepren\u00f6rer, bortom det rosa - mkv21exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/06\/02\/bilden-av-kvinnor-som-ar-entreprenorer-bortom-det-rosa\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Linda Johansson - Bilden av kvinnor som \u00e4r entrepren\u00f6rer, bortom det rosa - mkv21exit\" \/>\r\n<meta property=\"og:description\" content=\"I mitt examensarbete, Den kvinnliga entrepren\u00f6ren, utf\u00f6rdes en kvantitativ inneh\u00e5llsanalys av Mincs LinkedIn, Facebook och Instagram d\u00e4r det unders\u00f6ktes hur de portr\u00e4tterar entrepren\u00f6rer. Minc \u00e4r ett startup-hus som ligger i Malm\u00f6. Verksamheten erbjuder program f\u00f6r entrepren\u00f6rer som vill ha hj\u00e4lp med att v\u00e4xa, samt kontorsplatser f\u00f6r entrepren\u00f6rer som beh\u00f6ver det. &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkv21exit\/2021\/06\/02\/bilden-av-kvinnor-som-ar-entreprenorer-bortom-det-rosa\/\" \/>\r\n<meta property=\"og:site_name\" content=\"mkv21exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2021-06-02T21:41:12+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2021-06-03T20:24:24+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkv21exit\/wp-content\/uploads\/sites\/47\/2021\/06\/Illustration-scaled-e1622669356427.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\r\n\t<meta property=\"og:image:height\" content=\"582\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Linda Johansson\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linda Johansson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkv21exit\\\/2021\\\/06\\\/02\\\/bilden-av-kvinnor-som-ar-entreprenorer-bortom-det-rosa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkv21exit\\\/2021\\\/06\\\/02\\\/bilden-av-kvinnor-som-ar-entreprenorer-bortom-det-rosa\\\/\"},\"author\":{\"name\":\"Linda Johansson\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkv21exit\\\/#\\\/schema\\\/person\\\/18a6e5565364d003c37d9eba7c53af7c\"},\"headline\":\"Linda Johansson &#8211; 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