{"id":1201,"date":"2023-01-10T20:53:21","date_gmt":"2023-01-10T19:53:21","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1201"},"modified":"2023-01-12T20:04:21","modified_gmt":"2023-01-12T19:04:21","slug":"chick-flick-och-kulturindustriernas-makt","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1201","title":{"rendered":"Chick flick och kulturindustriernas makt"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<p>Min gestaltning \u00e4r en omarbetning av en fr\u00e5gest\u00e4llning tagen fr\u00e5n mitt och Nora Ipsilangos examensarbete \u201cChick flicks? That\u2019s so fetch! \u2013 En unders\u00f6kning av sk\u00f6nhetsrepresentation i chick flicks\u201d.<\/p>\n\n\n\n<p>Filmgenren Chick flicks kategoriseras genom att rikta sig till kvinnors intressen och att genren marknadsf\u00f6rs till en kvinnlig demografi. Filmerna tenderar att tala till en yngre kvinnlig m\u00e5lgrupp och brukar handla om romantik, feel-good och melodramatik. Gemensamt f\u00f6r m\u00e5nga av filmerna \u00e4r utf\u00f6randet av en makeover, f\u00f6r att ta en karakt\u00e4r fr\u00e5n ful och otillr\u00e4cklig till vacker och oemotst\u00e5ndlig. Kulturindustrierna bakom filmerna anv\u00e4nder sig av semiotiska tecken f\u00f6r att kommunicera ett vackert eller fult utseende till mottagarna. Specifikt unga kvinnor \u00e4r mottagliga f\u00f6r dessa budskap och konsumerar g\u00e4rna kulturindustriernas budskap om det r\u00e4tta utseendet, f\u00f6r att passa in i nutida sk\u00f6nhetsidealet. Min gestaltning har utg\u00e5tt fr\u00e5n semiotiska textanalyser samt tre fokusgruppsintervjuer f\u00f6r att besvara valda fr\u00e5gest\u00e4llningen &#8220;Hur upplever m\u00e5lguppen att kulturindustriernas representation speglas i deras sj\u00e4lvbild?&#8221;. Denna gestaltning \u00e4r en satirisk parfymreklam som ska gestalta kulturindustriernas sanna bakomliggande budskap. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1206\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/1-724x1024.png\" alt=\"\" class=\"wp-image-1206\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/1-724x1024.png 724w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/1-212x300.png 212w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/1-768x1086.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/1-1086x1536.png 1086w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/1-177x250.png 177w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/1.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1205\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/2-724x1024.png\" alt=\"\" class=\"wp-image-1205\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/2-724x1024.png 724w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/2-212x300.png 212w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/2-768x1086.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/2-1086x1536.png 1086w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/2-177x250.png 177w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/2.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"1207\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/3-724x1024.png\" alt=\"\" class=\"wp-image-1207\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/3-724x1024.png 724w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/3-212x300.png 212w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/3-768x1086.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/3-1086x1536.png 1086w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/3-177x250.png 177w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/3.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-724x1024.png\" alt=\"\" class=\"wp-image-1208\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-724x1024.png 724w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-212x300.png 212w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-768x1086.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-1086x1536.png 1086w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-1448x2048.png 1448w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-177x250.png 177w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2.png 1587w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Min gestaltning \u00e4r en omarbetning av en fr\u00e5gest\u00e4llning tagen fr\u00e5n mitt och Nora Ipsilangos examensarbete \u201cChick flicks? That\u2019s so fetch! \u2013 En unders\u00f6kning av sk\u00f6nhetsrepresentation i chick flicks\u201d. Filmgenren Chick flicks kategoriseras genom att rikta sig &hellip;<\/p>\n","protected":false},"author":490,"featured_media":1210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,11],"tags":[78,29,48,65,73],"class_list":["post-1201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-60","category-graphic-design-interaction-design","tag-beauty","tag-feminism","tag-gestaltning","tag-graphic-design","tag-representation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Chick flick och kulturindustriernas makt - K3 MKV Exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=1201\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Chick flick och kulturindustriernas makt - K3 MKV Exit\" \/>\r\n<meta property=\"og:description\" content=\"Min gestaltning \u00e4r en omarbetning av en fr\u00e5gest\u00e4llning tagen fr\u00e5n mitt och Nora Ipsilangos examensarbete \u201cChick flicks? That\u2019s so fetch! \u2013 En unders\u00f6kning av sk\u00f6nhetsrepresentation i chick flicks\u201d. Filmgenren Chick flicks kategoriseras genom att rikta sig &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=1201\" \/>\r\n<meta property=\"og:site_name\" content=\"K3 MKV Exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-01-10T19:53:21+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-01-12T19:04:21+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2023\/01\/C-2-1-724x1024.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"724\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Olivia Eklind\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivia Eklind\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1201#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1201\"},\"author\":{\"name\":\"Olivia Eklind\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/0c2cf58806c8698f0261055b415d180c\"},\"headline\":\"Chick flick och kulturindustriernas makt\",\"datePublished\":\"2023-01-10T19:53:21+00:00\",\"dateModified\":\"2023-01-12T19:04:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1201\"},\"wordCount\":201,\"image\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1201#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2023\\\/01\\\/C-2-1.png\",\"keywords\":[\"beauty\",\"feminism\",\"gestaltning\",\"graphic design\",\"representation\"],\"articleSection\":[\"2023\",\"Graphic design &amp; 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