{"id":1579,"date":"2024-01-03T15:21:25","date_gmt":"2024-01-03T14:21:25","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1579"},"modified":"2024-01-03T15:40:36","modified_gmt":"2024-01-03T14:40:36","slug":"ar-netflix-lika-oskyldiga-som-man-tror","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1579","title":{"rendered":"\u00c4r Netflix lika oskyldiga som man tror?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<p>Jag gjorde mitt examensarbete p\u00e5 Netflix och deras kommande reklamsatsning. Syftet med uppsatsen var att unders\u00f6ka Netflix-anv\u00e4ndare och deras inst\u00e4llning till reklam samt reklamsatsningen av Netflix. Detta ger mig en inblick i hur medvetna Netflix-anv\u00e4ndarna \u00e4r om vad som h\u00e4nder runt omkring dem i relation till reklamen de ser. Mitt resultat visade mig att m\u00e5nga inte var medvetna vilket blev grunden till min gestaltning. <\/p>\n\n\n\n<p>Jag har valt att f\u00f6rmedla mitt budskap i form av memes. Den m\u00e5lgrupp jag har valt att rikta mig \u00e5t \u00e4r personer i \u00e5ldrarna 15-35. Anledningen till varf\u00f6r specifikt denna m\u00e5lgrupp \u00e4r f\u00f6r att de statistiskt anv\u00e4nder sig mest av streamingtj\u00e4nster. Eftersom mitt \u00e4mne tar upp Netflix och deras kommande reklamsatsning tycker jag att det \u00e4r rimligt att fokusera p\u00e5 den m\u00e5lgruppen. Tanken med mina memes \u00e4r att g\u00f6ra fler m\u00e4nniskor medvetna om vad reklamsatsningen av Netflix kan betyda ur ett st\u00f6rre perspektiv. <\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Gestaltning-Netflix-memes.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Gestaltning-Netflix-memes.\"><\/object><a id=\"wp-block-file--media-7f596e0e-421b-4f8c-a1c8-114126b9a68d\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Gestaltning-Netflix-memes.pdf\">Gestaltning-Netflix-memes<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Gestaltning-Netflix-memes.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-7f596e0e-421b-4f8c-a1c8-114126b9a68d\">Download<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Netflix-Poster.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Netflix-Poster.\"><\/object><a id=\"wp-block-file--media-a320aacd-b9fb-4ba2-a0f6-9a1427b0a65b\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Netflix-Poster.pdf\">Netflix-Poster<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Netflix-Poster.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a320aacd-b9fb-4ba2-a0f6-9a1427b0a65b\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jag gjorde mitt examensarbete p\u00e5 Netflix och deras kommande reklamsatsning. Syftet med uppsatsen var att unders\u00f6ka Netflix-anv\u00e4ndare och deras inst\u00e4llning till reklam samt reklamsatsningen av Netflix. Detta ger mig en inblick i hur medvetna Netflix-anv\u00e4ndarna \u00e4r &hellip;<\/p>\n","protected":false},"author":648,"featured_media":1605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,11],"tags":[48,65,102],"class_list":["post-1579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-84","category-graphic-design-interaction-design","tag-gestaltning","tag-graphic-design","tag-netflix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>\u00c4r Netflix lika oskyldiga som man tror? - K3 MKV Exit<\/title>\r\n<meta name=\"description\" content=\"Jag gjorde mitt examensarbete p\u00e5 Netflix och deras kommande reklamsatsning. 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