{"id":1693,"date":"2024-01-04T00:45:50","date_gmt":"2024-01-03T23:45:50","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1693"},"modified":"2024-01-04T08:00:02","modified_gmt":"2024-01-04T07:00:02","slug":"1693","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1693","title":{"rendered":"Hansa Magasin &#8211; En julutg\u00e5va med genusglimt"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<h2 class=\"wp-block-heading has-headings-color has-text-color has-link-color has-larger-font-size wp-elements-8bcde73a4ec352aa1e79b2a31710793e\">Hansa Magasin &#8211; En julutg\u00e5va med genusglimt<\/h2>\n\n\n\n<p>Denna gestalning \u00e4r baserad p\u00e5 mitt och Linas resultat fr\u00e5n v\u00e5rt examensarbete d\u00e4r vi har studerat Hansacompagniets reklambilder med fokus p\u00e5 normbrytande maskulinitet. I studien genomf\u00f6rdes en fokusgruppsintervju d\u00e4r sju m\u00e4n i \u00e5ldrarna 22-31 fick reflektera och diskutera hur maskulinitet representeras i reklambilderna i kombination med en semiotisk bildanalys. Resultatet som vi valde att gestalta var Hansacompagniets genusproggressiva inst\u00e4llning till hur de representerar maskulinitet. <br><br>Genom v\u00e5rt examensarbete valde vi att producera ett Hansa magasin som best\u00e5r av kommersiellt inneh\u00e5ll f\u00f6r Hansa. Magasinet inneh\u00e5ller bland annat en k\u00f6nsneutral julklappsguide med tillh\u00f6rande julrim och ett exklusivt reportage med Robin Werner, mer k\u00e4nd som Elecktra som ber\u00e4ttar om sin relation till Hansa, sin medverkan i deras julkampanj och hans \u00e5sikter om de valda reklambilderna fr\u00e5n v\u00e5rt examensarbete. Texten i magasinet \u00e4r \u00e4ven framarbetad med en genusmedveten touch, vilket \u00e4r avsett att spegla resultatet av v\u00e5rt examensarbete.<br><br>Avs\u00e4ndaren i v\u00e5rt gestaltande projekt blir givetvis Hansa och den valda m\u00e5lgruppen f\u00f6r tidningen \u00e4r 40+ d\u00e5 det \u00e4r en generation som g\u00e4rna uppskattar att l\u00e4sa fysiska tidningar som vi anser skulle gilla tidningens inneh\u00e5ll.<\/p>\n\n\n\n<p>Bl\u00e4ddra i Hansa magasinet genom att kopiera f\u00f6ljande l\u00e4nk: https:\/\/online.fliphtml5.com\/qmpkx\/togh\/<br>Scanna QR koden f\u00f6r att l\u00e4sa v\u00e5rt Hansa Magasin fr\u00e5n din mobil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/QR-kod-Hansa-150x150.png\" alt=\"\" class=\"wp-image-1697\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-large-font-size\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><\/div><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Hansa-akademisk-poster-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Hansa-akademisk-poster-1.\"><\/object><a id=\"wp-block-file--media-f5d82211-a335-402e-9ff2-c78cebf38417\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Hansa-akademisk-poster-1.pdf\">Hansa-akademisk-poster-1<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Hansa-akademisk-poster-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-f5d82211-a335-402e-9ff2-c78cebf38417\">Download<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><\/h2>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/HANSA-magasin-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of HANSA-magasin-1.\"><\/object><a id=\"wp-block-file--media-7947161a-3ece-42b0-8659-ec0efb8cce00\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/HANSA-magasin-1.pdf\">HANSA-magasin-1<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/HANSA-magasin-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-7947161a-3ece-42b0-8659-ec0efb8cce00\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hansa Magasin &#8211; En julutg\u00e5va med genusglimt Denna gestalning \u00e4r baserad p\u00e5 mitt och Linas resultat fr\u00e5n v\u00e5rt examensarbete d\u00e4r vi har studerat Hansacompagniets reklambilder med fokus p\u00e5 normbrytande maskulinitet. I studien genomf\u00f6rdes en fokusgruppsintervju d\u00e4r &hellip;<\/p>\n","protected":false},"author":315,"featured_media":1698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,11,34],"tags":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-84","category-graphic-design-interaction-design","category-writing-and-publishing-in-digital-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Hansa Magasin - En julutg\u00e5va med genusglimt - K3 MKV Exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=1693\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Hansa Magasin - En julutg\u00e5va med genusglimt - K3 MKV Exit\" \/>\r\n<meta property=\"og:description\" content=\"Hansa Magasin &#8211; En julutg\u00e5va med genusglimt Denna gestalning \u00e4r baserad p\u00e5 mitt och Linas resultat fr\u00e5n v\u00e5rt examensarbete d\u00e4r vi har studerat Hansacompagniets reklambilder med fokus p\u00e5 normbrytande maskulinitet. I studien genomf\u00f6rdes en fokusgruppsintervju d\u00e4r &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=1693\" \/>\r\n<meta property=\"og:site_name\" content=\"K3 MKV Exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-01-03T23:45:50+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-01-04T07:00:02+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/HANSA-MAGASIN-e1704325504430-1024x314.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"314\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Oscar Kinnrell Lina Pukari\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oscar Kinnrell Lina Pukari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1693#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1693\"},\"author\":{\"name\":\"Oscar Kinnrell Lina Pukari\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/415c8527cde6535631350b1f98fcd88f\"},\"headline\":\"Hansa Magasin &#8211; 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