{"id":1953,"date":"2024-01-04T15:06:18","date_gmt":"2024-01-04T14:06:18","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1953"},"modified":"2024-01-04T17:29:35","modified_gmt":"2024-01-04T16:29:35","slug":"schimpansincidenten-vad-var-det-som-hande","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=1953","title":{"rendered":"Schimpansincidenten &#8211; Vad var det som h\u00e4nde?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<p>Syftet med v\u00e5rt examensarbete var att unders\u00f6ka Furuviksparkens kriskommunikation i olika medier, mer specifikt Instagram, press och tv, i samband med schimpansincidenten 2022. Vi intresserade oss f\u00f6r att unders\u00f6ka hur parken anv\u00e4nt olika strategier och retoriska medel f\u00f6r att uppr\u00e4tth\u00e5lla organisationens anseende. Vi genomf\u00f6rde en inneh\u00e5lls- och textanalys samt retorisk analys p\u00e5 \u00e5tta inl\u00e4gg p\u00e5 Instagram, tre uttalanden i press samt tre uttalanden i tv. Med Image Repair Theory, Situational Crisis Communication Theory och retorikens appellformer har vi kunnat identifiera hur Furuviksparken anv\u00e4nder olika strategier inom dessa teorier samt retoriska medel. I v\u00e5r studie framkommer flera betydelsefulla resultat som ger insikter i hur Furuviksparken formulerade sina budskap under schimpansincidenten. En framst\u00e5ende observation \u00e4r anv\u00e4ndningen av varierande retoriska strategier beroende p\u00e5 medieform. Gestaltningen \u00e4r utformad som en informativ broschyr f\u00f6r Furuviksparken f\u00f6r att belysa h\u00e4ndelsen. M\u00e5lgruppen \u00e4r djurparksbes\u00f6kare, fr\u00e4mst barnfamiljer. V\u00e5r avsikt med gestaltningen \u00e4r att uppm\u00e4rksamma h\u00e4ndelsen och djurparkens kriskommunikation.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-1-1-1-1024x760.png\" alt=\"\" class=\"wp-image-1961\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-1-1-1-1024x760.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-1-1-1-300x223.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-1-1-1-768x570.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-1-1-1-337x250.png 337w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-1-1-1.png 1374w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-17.22.38-1024x768.png\" alt=\"\" class=\"wp-image-1995\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-17.22.38-1024x768.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-17.22.38-300x225.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-17.22.38-768x576.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-17.22.38-334x250.png 334w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-17.22.38.png 1214w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-3-1024x758.png\" alt=\"\" class=\"wp-image-1958\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-3-1024x758.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-3-300x222.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-3-768x569.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-3-338x250.png 338w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-3.png 1380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.21-1024x723.png\" alt=\"\" class=\"wp-image-1990\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.21-1024x723.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.21-300x212.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.21-768x542.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.21-1536x1085.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.21-2048x1447.png 2048w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.21-354x250.png 354w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.37-1024x727.png\" alt=\"\" class=\"wp-image-1991\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.37-1024x727.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.37-300x213.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.37-768x546.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.37-1536x1091.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.37-2048x1455.png 2048w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.37.37-352x250.png 352w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-ee7b8195-dbc6-49f2-82a0-b1cd2bc8682a\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-2-.png\">Broschyr<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-2-.png\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-ee7b8195-dbc6-49f2-82a0-b1cd2bc8682a\">Download<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"1024\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.14.43-720x1024.png\" alt=\"\" class=\"wp-image-1992\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.14.43-720x1024.png 720w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.14.43-211x300.png 211w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.14.43-768x1092.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.14.43-1080x1536.png 1080w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.14.43-176x250.png 176w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.14.43.png 1232w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.15.06-731x1024.png\" alt=\"\" class=\"wp-image-1993\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.15.06-731x1024.png 731w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.15.06-214x300.png 214w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.15.06-768x1076.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.15.06-1096x1536.png 1096w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.15.06-178x250.png 178w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Skarmavbild-2024-01-04-kl.-14.15.06.png 1266w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Syftet med v\u00e5rt examensarbete var att unders\u00f6ka Furuviksparkens kriskommunikation i olika medier, mer specifikt Instagram, press och tv, i samband med schimpansincidenten 2022. Vi intresserade oss f\u00f6r att unders\u00f6ka hur parken anv\u00e4nt olika strategier och retoriska &hellip;<\/p>\n","protected":false},"author":653,"featured_media":1961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,11],"tags":[],"class_list":["post-1953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-84","category-graphic-design-interaction-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Schimpansincidenten - Vad var det som h\u00e4nde? - K3 MKV Exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=1953\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Schimpansincidenten - Vad var det som h\u00e4nde? - K3 MKV Exit\" \/>\r\n<meta property=\"og:description\" content=\"Syftet med v\u00e5rt examensarbete var att unders\u00f6ka Furuviksparkens kriskommunikation i olika medier, mer specifikt Instagram, press och tv, i samband med schimpansincidenten 2022. Vi intresserade oss f\u00f6r att unders\u00f6ka hur parken anv\u00e4nt olika strategier och retoriska &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=1953\" \/>\r\n<meta property=\"og:site_name\" content=\"K3 MKV Exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-01-04T14:06:18+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-01-04T16:29:35+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2024\/01\/Broschyr-1-1-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1374\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1020\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Ellen Grane och Wilma Johansson\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellen Grane och Wilma Johansson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1953#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1953\"},\"author\":{\"name\":\"Ellen Grane och Wilma Johansson\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/5846c9e4164723e639684d17c43dce44\"},\"headline\":\"Schimpansincidenten &#8211; Vad var det som h\u00e4nde?\",\"datePublished\":\"2024-01-04T14:06:18+00:00\",\"dateModified\":\"2024-01-04T16:29:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1953\"},\"wordCount\":183,\"image\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1953#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2024\\\/01\\\/Broschyr-1-1-1.png\",\"articleSection\":[\"2024\",\"Graphic design &amp; Interaction design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1953\",\"url\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=1953\",\"name\":\"Schimpansincidenten - Vad var det som h\u00e4nde? 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