{"id":2509,"date":"2025-01-13T11:13:59","date_gmt":"2025-01-13T10:13:59","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=2509"},"modified":"2025-01-13T11:17:17","modified_gmt":"2025-01-13T10:17:17","slug":"fotbollens-sjal-i-kris-nar-passion-moter-vinst","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=2509","title":{"rendered":"Fotbollens sj\u00e4l i kris: n\u00e4r passion m\u00f6ter vinst"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<p>I mitt examensarbete \u201cDen f\u00f6r\u00e4nderliga supporterkulturen \u2014 en diskursanalytisk studie av FC Barcelonas sponsorsamarbete med Qatar Airways och Lionel Messis avsked\u201d unders\u00f6kte jag fotbollssupportrars reaktioner p\u00e5 tv\u00e5 specifika h\u00e4ndelser. Syftet med studien var att analysera hur supportrar engaerar sig i och reagerar p\u00e5 kommersiella beslit j\u00e4mf\u00f6rt med emotionella h\u00e4ndelser, samt vilka aspekter som har st\u00f6rst betydelse f\u00f6r deras relation till klubben. <\/p>\n\n\n\n<p>Resultatet av studien visar att supportrarnas reaktioner p\u00e5 sponsorsamarbetet i h\u00f6g grad pr\u00e4glades av diskussioner kring klubbens identitet och v\u00e4rderingar, medan Messis avsked v\u00e4ckte starka k\u00e4nslom\u00e4ssiga reaktioner och reflektioner kring lojalitet och tillh\u00f6righet. Vidare identifierade jag tv\u00e5 centrala teman: varum\u00e4rkesbyggande i samband med sponsorsamarbeten och k\u00e4nslom\u00e4ssig anknytning kopplad till enskilda spelare. <\/p>\n\n\n\n<p>F\u00f6r att lyfta fram och gestalta mina insikter har jag valt att skriva en kr\u00f6nika som portr\u00e4tterar en sportjournalist som observerar och analyserar dessa h\u00e4ndelser med hj\u00e4lp av forumdiskussioner.  <\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Gestaltande-poster-.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Gestaltande poster.\"><\/object><a id=\"wp-block-file--media-40049cad-68a7-4565-9a57-870eac2001d7\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Gestaltande-poster-.pdf\">Gestaltande poster<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Gestaltande-poster-.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-40049cad-68a7-4565-9a57-870eac2001d7\">Download<\/a><\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kronika_-Fotbollens-sjal-i-kris_-nar-passion-moter-vinst-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Kro\u0308nika_ Fotbollens sja\u0308l i kris_ na\u0308r passion mo\u0308ter vinst (1).\"><\/object><a id=\"wp-block-file--media-303b6883-c075-4ea2-8fac-1c56b7262710\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kronika_-Fotbollens-sjal-i-kris_-nar-passion-moter-vinst-1.pdf\">Kro\u0308nika_ Fotbollens sja\u0308l i kris_ na\u0308r passion mo\u0308ter vinst (1)<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kronika_-Fotbollens-sjal-i-kris_-nar-passion-moter-vinst-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-303b6883-c075-4ea2-8fac-1c56b7262710\">Download<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I mitt examensarbete \u201cDen f\u00f6r\u00e4nderliga supporterkulturen \u2014 en diskursanalytisk studie av FC Barcelonas sponsorsamarbete med Qatar Airways och Lionel Messis avsked\u201d unders\u00f6kte jag fotbollssupportrars reaktioner p\u00e5 tv\u00e5 specifika h\u00e4ndelser. Syftet med studien var att analysera hur &hellip;<\/p>\n","protected":false},"author":798,"featured_media":2512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,34],"tags":[],"class_list":["post-2509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-115","category-writing-and-publishing-in-digital-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Fotbollens sj\u00e4l i kris: n\u00e4r passion m\u00f6ter vinst - K3 MKV Exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=2509\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Fotbollens sj\u00e4l i kris: n\u00e4r passion m\u00f6ter vinst - K3 MKV Exit\" \/>\r\n<meta property=\"og:description\" content=\"I mitt examensarbete \u201cDen f\u00f6r\u00e4nderliga supporterkulturen \u2014 en diskursanalytisk studie av FC Barcelonas sponsorsamarbete med Qatar Airways och Lionel Messis avsked\u201d unders\u00f6kte jag fotbollssupportrars reaktioner p\u00e5 tv\u00e5 specifika h\u00e4ndelser. Syftet med studien var att analysera hur &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=2509\" \/>\r\n<meta property=\"og:site_name\" content=\"K3 MKV Exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-01-13T10:13:59+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-01-13T10:17:17+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Gestaltande-poster-1.png-724x1024.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"724\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Wilma Haneke Brodd\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wilma Haneke Brodd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2509#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2509\"},\"author\":{\"name\":\"Wilma Haneke Brodd\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/e4a3dd33c5440597180a3b65e3a9256b\"},\"headline\":\"Fotbollens sj\u00e4l i kris: n\u00e4r passion m\u00f6ter vinst\",\"datePublished\":\"2025-01-13T10:13:59+00:00\",\"dateModified\":\"2025-01-13T10:17:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2509\"},\"wordCount\":192,\"image\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2509#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2025\\\/01\\\/Gestaltande-poster-1.png.png\",\"articleSection\":[\"2025\",\"Writing and Publishing in Digital Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2509\",\"url\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2509\",\"name\":\"Fotbollens sj\u00e4l i kris: n\u00e4r passion m\u00f6ter vinst - 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