{"id":2516,"date":"2025-01-13T15:22:35","date_gmt":"2025-01-13T14:22:35","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=2516"},"modified":"2025-01-13T15:22:37","modified_gmt":"2025-01-13T14:22:37","slug":"foraldraskap-i-rampljuset","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=2516","title":{"rendered":"F\u00f6r\u00e4ldraskap i rampljuset"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<p>I v\u00e5rt examensarbete <em>&#8220;F\u00f6r\u00e4ldraskap i rampljuset \u2013 en kvalitativ inneh\u00e5llsanalys av mom- och dadfluencers representation av f\u00f6r\u00e4ldraroller p\u00e5 Youtube&#8221;<\/em> har vi fokuserat p\u00e5 att unders\u00f6ka hur momfluencers och dadfluencers konstruerar och f\u00f6rmedlar specifika f\u00f6r\u00e4ldraroller genom sitt inneh\u00e5ll p\u00e5 plattformen. Studien utg\u00e5r fr\u00e5n ett genusperspektiv f\u00f6r att belysa hur k\u00f6nsnormer, rollf\u00f6rdelningar och f\u00f6rv\u00e4ntningar kopplade till f\u00f6r\u00e4ldraskap framst\u00e4lls och f\u00f6rst\u00e4rks i deras digitala narrativ.<\/p>\n\n\n\n<p>Resultatet visade att pappor oftare framst\u00e4lldes som den &#8220;roliga&#8221; och &#8220;sk\u00e4mtsamma&#8221; f\u00f6r\u00e4ldern, medan mammor framst\u00e4lldes som mer &#8220;omh\u00e4ndertagande&#8221; i sina roller. Vidare framkom att mammor i st\u00f6rre utstr\u00e4ckning filmade sig sj\u00e4lva i milj\u00f6er som k\u00f6ket eller badrummet, vilka ofta associeras med omsorg. Pappor, d\u00e4remot, syntes oftare i utomhusmilj\u00f6er, vilka framst\u00e5r som mer aktiva och lekfulla i kontrast till de mjuka och inomhusbaserade milj\u00f6erna.<\/p>\n\n\n\n<p>I v\u00e5r ess\u00e4 har vi valt att anv\u00e4nda v\u00e5rt resultat som en \u00f6gon\u00f6ppnare f\u00f6r att belysa hur djupt rotade k\u00f6nsnormer och stereotyper kan vara i representationen av f\u00f6r\u00e4ldraskap p\u00e5 digitala plattformar. Genom att analysera hur mom- och dadfluencers framst\u00e4ller sina respektive roller som f\u00f6r\u00e4ldrar, syftar vi till att v\u00e4cka en medvetenhet kring de subtila och ibland omedvetna budskap som f\u00f6rmedlas via sociala medier.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"2521\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Poster-25-hp-5-1-768x1024.png\" alt=\"\" class=\"wp-image-2521\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Poster-25-hp-5-1-768x1024.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Poster-25-hp-5-1-225x300.png 225w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Poster-25-hp-5-1-1152x1536.png 1152w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Poster-25-hp-5-1-1536x2048.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Poster-25-hp-5-1-150x200.png 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Essa.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Ess\u00e4.\"><\/object><a id=\"wp-block-file--media-f44105da-2675-492d-80c6-40d0b1a36bff\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Essa.pdf\">Ess\u00e4<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Essa.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-f44105da-2675-492d-80c6-40d0b1a36bff\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I v\u00e5rt examensarbete &#8220;F\u00f6r\u00e4ldraskap i rampljuset \u2013 en kvalitativ inneh\u00e5llsanalys av mom- och dadfluencers representation av f\u00f6r\u00e4ldraroller p\u00e5 Youtube&#8221; har vi fokuserat p\u00e5 att unders\u00f6ka hur momfluencers och dadfluencers konstruerar och f\u00f6rmedlar specifika f\u00f6r\u00e4ldraroller genom sitt &hellip;<\/p>\n","protected":false},"author":811,"featured_media":2524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,34],"tags":[],"class_list":["post-2516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-115","category-writing-and-publishing-in-digital-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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