{"id":2572,"date":"2025-01-15T15:01:50","date_gmt":"2025-01-15T14:01:50","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=2572"},"modified":"2025-01-15T15:09:21","modified_gmt":"2025-01-15T14:09:21","slug":"kon-och-identitet-i-skonhetsreklam","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=2572","title":{"rendered":"K\u00d6N OCH IDENTITET I SK\u00d6NHETSREKLAM"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<p>Denna tidning gestaltar mitt examensarbete som \u00e4r en studie av k\u00f6nsrepresentation i reklamfilmer ur ett intersektionellt perspektiv. Studien fokuserar p\u00e5 sk\u00f6nhetsreklam fr\u00e5n tv\u00e5 v\u00e4rldsledande f\u00f6retag inom kosmetika, Chanel och Sephora. Genom en noggrann analys av varum\u00e4rkenas reklamfilmer framkommer det hur reklam kan spela p\u00e5 traditionella k\u00f6nsroller f\u00f6r att b\u00e5de skapa och \u00e5terskapa normer. Samtidigt visar studien hur reklam \u00e4ven kan bryta mot dessa normer och utmana f\u00f6rv\u00e4ntningar kring k\u00f6n och identitet. Tidningen inneh\u00e5ller artiklar baserade p\u00e5 studiens resultat, d\u00e4r visuella och narrativa tekniker anv\u00e4nds f\u00f6r att kommunicera normer och ideal. <br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-1-1024x712.png\" alt=\"\" class=\"wp-image-2573\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-1-1024x712.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-1-300x209.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-1-768x534.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-1-1536x1068.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-1-2048x1424.png 2048w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-1-288x200.png 288w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel-1024x683.png\" alt=\"\" class=\"wp-image-2576\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel-1024x683.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel-300x200.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel-768x512.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel-1536x1024.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel2-1-1024x683.png\" alt=\"\" class=\"wp-image-2577\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel2-1-1024x683.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel2-1-300x200.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel2-1-768x512.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel2-1-1536x1025.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Chanel2-1-2048x1366.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Sephora-1024x683.png\" alt=\"\" class=\"wp-image-2578\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Sephora-1024x683.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Sephora-300x200.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Sephora-768x512.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Sephora-1536x1024.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Sephora-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Genre-och-stil-1024x683.png\" alt=\"\" class=\"wp-image-2579\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Genre-och-stil-1024x683.png 1024w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Genre-och-stil-300x200.png 300w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Genre-och-stil-768x512.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Genre-och-stil-1536x1024.png 1536w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Genre-och-stil-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2-724x1024.png\" alt=\"\" class=\"wp-image-2580\" srcset=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2-724x1024.png 724w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2-212x300.png 212w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2-768x1086.png 768w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2-1086x1536.png 1086w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2-1448x2048.png 1448w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2-141x200.png 141w, https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Kon-och-identitet-i-Skonhetsreklam-2.png 1587w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denna tidning gestaltar mitt examensarbete som \u00e4r en studie av k\u00f6nsrepresentation i reklamfilmer ur ett intersektionellt perspektiv. Studien fokuserar p\u00e5 sk\u00f6nhetsreklam fr\u00e5n tv\u00e5 v\u00e4rldsledande f\u00f6retag inom kosmetika, Chanel och Sephora. Genom en noggrann analys av varum\u00e4rkenas &hellip;<\/p>\n","protected":false},"author":813,"featured_media":2583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,11],"tags":[123,65,52,122,93,124],"class_list":["post-2572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-115","category-graphic-design-interaction-design","tag-chanel","tag-graphic-design","tag-identitet","tag-kon-2","tag-reklam","tag-sephora"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>K\u00d6N OCH IDENTITET I SK\u00d6NHETSREKLAM - K3 MKV Exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=2572\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"K\u00d6N OCH IDENTITET I SK\u00d6NHETSREKLAM - K3 MKV Exit\" \/>\r\n<meta property=\"og:description\" content=\"Denna tidning gestaltar mitt examensarbete som \u00e4r en studie av k\u00f6nsrepresentation i reklamfilmer ur ett intersektionellt perspektiv. Studien fokuserar p\u00e5 sk\u00f6nhetsreklam fr\u00e5n tv\u00e5 v\u00e4rldsledande f\u00f6retag inom kosmetika, Chanel och Sephora. Genom en noggrann analys av varum\u00e4rkenas &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=2572\" \/>\r\n<meta property=\"og:site_name\" content=\"K3 MKV Exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-01-15T14:01:50+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-01-15T14:09:21+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2025\/01\/Magazine-2-1024x712.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"712\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Hanna Sandgren\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanna Sandgren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2572#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2572\"},\"author\":{\"name\":\"Hanna Sandgren\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/976b14e967f0fade28f43079d38d7373\"},\"headline\":\"K\u00d6N OCH IDENTITET I SK\u00d6NHETSREKLAM\",\"datePublished\":\"2025-01-15T14:01:50+00:00\",\"dateModified\":\"2025-01-15T14:09:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2572\"},\"wordCount\":113,\"image\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=2572#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2025\\\/01\\\/Magazine-2.png\",\"keywords\":[\"chanel\",\"graphic design\",\"identitet\",\"k\u00f6n\",\"reklam\",\"sephora\"],\"articleSection\":[\"2025\",\"Graphic design &amp; 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