{"id":540,"date":"2022-01-21T10:10:54","date_gmt":"2022-01-21T09:10:54","guid":{"rendered":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540"},"modified":"2022-01-21T11:46:39","modified_gmt":"2022-01-21T10:46:39","slug":"en-tuff-boss-i-babeforpackning","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540","title":{"rendered":"En tuff Boss i Babef\u00f6rpackning"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<p>Vi, Sara von Platen och Elisabet J\u00f6nsson, har i v\u00e5rt examensarbete unders\u00f6kt f\u00f6retaget Aim\u2019n Sportswears marknadskommunikation med fokus p\u00e5 hur kvinnlig empowerment och kvinnlighet konstrueras. Resultatet visar att f\u00f6retaget kommunicerar dubbla budskap. Kommunikationen uppmanar konsumenten att f\u00f6lja sina dr\u00f6mmar men serverar samtidigt en stereotyp bild av hur en ung kvinna b\u00f6r vara, se ut och styra dina tankar. Vi trodde att m\u00e5nga av de diskurser om en objektifierad och sexualliserad kvinna l\u00e5g bakom oss. Men det visade sig att dessa diskurser bara \u00e4r g\u00f6mda bakom en bild av en stark och framg\u00e5ngsrik kvinna.&nbsp;<\/p>\n\n\n\n<p>Under arbetets g\u00e5ng diskuterade vi hur man tar det vi ser f\u00f6rgivet, men inte alls k\u00e4nner igen oss sj\u00e4lva i. Det skrivna ordet i marknadskommunikationen uppmanar konsumenten att hitta sin sj\u00e4l, lyssna till sitt hj\u00e4rta och f\u00f6lja sina egna dr\u00f6mmar genom att k\u00f6pa f\u00f6retagets kl\u00e4der. Vid en f\u00f6rsta tanke \u00e4r det positiva budskap men dubbelmoralen i det hela blir skrattretande. <\/p>\n\n\n\n<p>D\u00e4rf\u00f6r vill vi nu f\u00f6rmedla problematiken i det material vi har studerat i ett annat format. Elisabet har skrivit en ironisk och humoristisk ess\u00e4 f\u00f6r att p\u00e5visa det som vi finner avvikande. Sara f\u00f6rst\u00e4rker texten med illustration och layout. Nedan kan du l\u00e4sa v\u00e5ra akademiska posters och l\u00e4ngst ner ligger den f\u00e4rdiga gestaltningen. <\/p>\n\n\n\n<p>Vi hoppas du gillar v\u00e5rt arbete, och f\u00e5r dig ett gott skratt. Tack!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/AIMn-Sportswear-297-x-420-px-1.pdf\" alt=\"\" class=\"wp-image-617\" width=\"758\" height=\"1063\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Poster_von-Platen_Sara-4.pdf\" alt=\"\" class=\"wp-image-618\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Gestaltning_von-Platen_Sara2-1.pdf\" alt=\"\" class=\"wp-image-543\" \/><\/figure>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/AIMn-Sportswear-297-x-420-px-4.pdf\">Akademisk Poster &#8211; Elisabet J\u00f6nsson<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/AIMn-Sportswear-297-x-420-px-4.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Poster_von-Platen_Sara-6.pdf\">Akademisk Poster &#8211; Sara von Platen<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Poster_von-Platen_Sara-6.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Gestaltning_von-Platen_Sara2-4.pdf\">Gestalting av Sara och Elisabet<\/a><a href=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Gestaltning_von-Platen_Sara2-4.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi, Sara von Platen och Elisabet J\u00f6nsson, har i v\u00e5rt examensarbete unders\u00f6kt f\u00f6retaget Aim\u2019n Sportswears marknadskommunikation med fokus p\u00e5 hur kvinnlig empowerment och kvinnlighet konstrueras. Resultatet visar att f\u00f6retaget kommunicerar dubbla budskap. Kommunikationen uppmanar konsumenten att &hellip;<\/p>\n","protected":false},"author":330,"featured_media":550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,11,34],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5","category-graphic-design-interaction-design","category-writing-and-publishing-in-digital-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>En tuff Boss i Babef\u00f6rpackning - K3 MKV Exit<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=540\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"En tuff Boss i Babef\u00f6rpackning - K3 MKV Exit\" \/>\r\n<meta property=\"og:description\" content=\"Vi, Sara von Platen och Elisabet J\u00f6nsson, har i v\u00e5rt examensarbete unders\u00f6kt f\u00f6retaget Aim\u2019n Sportswears marknadskommunikation med fokus p\u00e5 hur kvinnlig empowerment och kvinnlighet konstrueras. Resultatet visar att f\u00f6retaget kommunicerar dubbla budskap. Kommunikationen uppmanar konsumenten att &hellip;\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/?p=540\" \/>\r\n<meta property=\"og:site_name\" content=\"K3 MKV Exit\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-01-21T09:10:54+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-01-21T10:46:39+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Skarmavbild-2022-01-20-kl.-18.52.16.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2782\" \/>\r\n\t<meta property=\"og:image:height\" content=\"1404\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Sara von Platen &amp; Elisabet J\u00f6nsson\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara von Platen &amp; Elisabet J\u00f6nsson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540\"},\"author\":{\"name\":\"Sara von Platen &amp; Elisabet J\u00f6nsson\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/5b41421c2dba9e8335efac2efafb56dc\"},\"headline\":\"En tuff Boss i Babef\u00f6rpackning\",\"datePublished\":\"2022-01-21T09:10:54+00:00\",\"dateModified\":\"2022-01-21T10:46:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540\"},\"wordCount\":284,\"image\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2022\\\/01\\\/Skarmavbild-2022-01-20-kl.-18.52.16.png\",\"articleSection\":[\"2022\",\"Graphic design &amp; Interaction design\",\"Writing and Publishing in Digital Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540\",\"url\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540\",\"name\":\"En tuff Boss i Babef\u00f6rpackning - K3 MKV Exit\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2022\\\/01\\\/Skarmavbild-2022-01-20-kl.-18.52.16.png\",\"datePublished\":\"2022-01-21T09:10:54+00:00\",\"dateModified\":\"2022-01-21T10:46:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/5b41421c2dba9e8335efac2efafb56dc\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540#primaryimage\",\"url\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2022\\\/01\\\/Skarmavbild-2022-01-20-kl.-18.52.16.png\",\"contentUrl\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/wp-content\\\/uploads\\\/sites\\\/63\\\/2022\\\/01\\\/Skarmavbild-2022-01-20-kl.-18.52.16.png\",\"width\":2782,\"height\":1404},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?p=540#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En tuff Boss i Babef\u00f6rpackning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#website\",\"url\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/\",\"name\":\"K3 MKV Exit\",\"description\":\"Examensutst\u00e4llning - Konst, Kultur och Kommunikation - Malm\u00f6 University\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/#\\\/schema\\\/person\\\/5b41421c2dba9e8335efac2efafb56dc\",\"name\":\"Sara von Platen &amp; Elisabet J\u00f6nsson\",\"url\":\"https:\\\/\\\/wpmu.mau.se\\\/mkvexit\\\/?author=330\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"En tuff Boss i Babef\u00f6rpackning - K3 MKV Exit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540","og_locale":"en_US","og_type":"article","og_title":"En tuff Boss i Babef\u00f6rpackning - K3 MKV Exit","og_description":"Vi, Sara von Platen och Elisabet J\u00f6nsson, har i v\u00e5rt examensarbete unders\u00f6kt f\u00f6retaget Aim\u2019n Sportswears marknadskommunikation med fokus p\u00e5 hur kvinnlig empowerment och kvinnlighet konstrueras. Resultatet visar att f\u00f6retaget kommunicerar dubbla budskap. Kommunikationen uppmanar konsumenten att &hellip;","og_url":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540","og_site_name":"K3 MKV Exit","article_published_time":"2022-01-21T09:10:54+00:00","article_modified_time":"2022-01-21T10:46:39+00:00","og_image":[{"width":2782,"height":1404,"url":"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Skarmavbild-2022-01-20-kl.-18.52.16.png","type":"image\/png"}],"author":"Sara von Platen &amp; Elisabet J\u00f6nsson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara von Platen &amp; Elisabet J\u00f6nsson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540#article","isPartOf":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540"},"author":{"name":"Sara von Platen &amp; Elisabet J\u00f6nsson","@id":"https:\/\/wpmu.mau.se\/mkvexit\/#\/schema\/person\/5b41421c2dba9e8335efac2efafb56dc"},"headline":"En tuff Boss i Babef\u00f6rpackning","datePublished":"2022-01-21T09:10:54+00:00","dateModified":"2022-01-21T10:46:39+00:00","mainEntityOfPage":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540"},"wordCount":284,"image":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540#primaryimage"},"thumbnailUrl":"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Skarmavbild-2022-01-20-kl.-18.52.16.png","articleSection":["2022","Graphic design &amp; Interaction design","Writing and Publishing in Digital Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540","url":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540","name":"En tuff Boss i Babef\u00f6rpackning - K3 MKV Exit","isPartOf":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540#primaryimage"},"image":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540#primaryimage"},"thumbnailUrl":"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Skarmavbild-2022-01-20-kl.-18.52.16.png","datePublished":"2022-01-21T09:10:54+00:00","dateModified":"2022-01-21T10:46:39+00:00","author":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/#\/schema\/person\/5b41421c2dba9e8335efac2efafb56dc"},"breadcrumb":{"@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpmu.mau.se\/mkvexit\/?p=540"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540#primaryimage","url":"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Skarmavbild-2022-01-20-kl.-18.52.16.png","contentUrl":"https:\/\/wpmu.mau.se\/mkvexit\/wp-content\/uploads\/sites\/63\/2022\/01\/Skarmavbild-2022-01-20-kl.-18.52.16.png","width":2782,"height":1404},{"@type":"BreadcrumbList","@id":"https:\/\/wpmu.mau.se\/mkvexit\/?p=540#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpmu.mau.se\/mkvexit\/"},{"@type":"ListItem","position":2,"name":"En tuff Boss i Babef\u00f6rpackning"}]},{"@type":"WebSite","@id":"https:\/\/wpmu.mau.se\/mkvexit\/#website","url":"https:\/\/wpmu.mau.se\/mkvexit\/","name":"K3 MKV Exit","description":"Examensutst\u00e4llning - Konst, Kultur och Kommunikation - Malm\u00f6 University","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpmu.mau.se\/mkvexit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/wpmu.mau.se\/mkvexit\/#\/schema\/person\/5b41421c2dba9e8335efac2efafb56dc","name":"Sara von Platen &amp; Elisabet J\u00f6nsson","url":"https:\/\/wpmu.mau.se\/mkvexit\/?author=330"}]}},"_links":{"self":[{"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=\/wp\/v2\/users\/330"}],"replies":[{"embeddable":true,"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=540"}],"version-history":[{"count":11,"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":691,"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=\/wp\/v2\/posts\/540\/revisions\/691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=\/wp\/v2\/media\/550"}],"wp:attachment":[{"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpmu.mau.se\/mkvexit\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}