Welcome! I’m Kinga, and I’m excited to explore how digital media can actually drive real change in humanitarian work and bring people together around the world!
We’re living in a pivotal moment in history. Conflicts, misunderstandings, battles, and natural disasters are impacting lives worldwide, and countless people are in urgent need. Social media remains a key medium for spreading information, but while platforms have shown how powerful they can be for connecting people, they also reveal the limits of “slacktivism,” where engagement often ends at a like or share. As a professional in social media marketing, I want to dig deeper – to explore how online communities can be transformed into powerful engines of real action that creates tangible impact.
In this blog, I’ll dive into the world of digital activism and fundraising, sharing how people globally can team up to support humanitarian causes.
My goal? To encourage readers to not just engage but to think about how their involvement can drive meaningful, lasting change.
I’m especially interested in how we can use digital tools to create genuine solidarity across borders. We’ve already seen how online fundraisers and campaigns can unite people to support everything from disaster relief to social justice. But the question remains: how can we shift people from passive supporters to active participants? And how do we make sure this momentum doesn’t just get lost in the digital noise?
Let’s explore it together!