Protest Music: Amplifying Activism in the Digital Age

The World of Protest Music: Amplifying Political Messages in the Digital Age

Think about this: when do you typically listen to music? At home, bars, restaurants and nightclubs, at concerts, on TV? All these might seem like the obvious answers. However, music has historically been more than just entertainment; it has also been a powerful tool for social and political resistance. Protest music has accompanied movements, bringing people together through a common voice. From the anthems of the 1960s civil rights movement to today’s digital activism, music continues to play a powerful role in driving and amplifying social change. In the digital age, where much activism occurs both online and in physical spaces, protest music has evolved to meet new technological and social realities. In this post, we are going to explore the history of protest music, its transformation in the digital age and its role in hybrid activism, where it transcends both online platforms and street demonstrations.

Protest Music along time…

Throughout history, music has been a core element of social movements, as we all seem to find a really special connection with rhythms and lyrics that allow us to connect in much deeper levels. Whether through union songs, spiritual music, or anti-war ballads, music has conveyed messages that are often more effective than speeches or pamphlets. According to Eyerman and Jamison (1998), music plays an important role in the collective identity formation of social movements, providing a cultural space for participants to express shared values and grievances. Songs like “We Shall Overcome,” which became a central anthem during the U.S. civil rights movement, becoming a great example of the power of music to unify protesters by allowing them to express their demands for justice (Dunaway, 2008).

What makes protest music such a force for change? Perhaps it’s the fact that it’s connected to our own history and brings people together because of shared emotions. Music allows us to connect with others and find common ground on values, struggles and needs. The complexity yet simplicity of music makes it accessible to people all over the world, across language barriers and cultures. Think back to your childhood when you hummed a song in a language you didn’t even understand, but you felt the power and beauty of the melody.

So, what’s the role of music in the Digital Age?

Digital platforms, social media, the internet in general have changed us all and become an important part of society, social movements have also adapted to the new ways in which we communicate and interact with one another. This has meant that the reach and potential influence of protest music has expanded in many ways. Thanks to the democratization of music production and distribution, it has become easier for anyone to produce and distribute music online. According to Serrano (2021), digital platforms have turned music into a global language of protest, with songs frequently going viral and inspiring movements across borders.

Many impactful example have been present in the past years, one of them was during the #BlackLivesMatter protests in 2020, where Kendrick Lamar’s song “Alright” was frequently sung at rallies and widely shared on social media as an unofficial anthem of resistance against systemic racism (Brown & Volpe, 2020). The power to viralize moments, is a very powerful tool for citizens and a way to ask for social change, something that before could not even be imaged. It’s crazy then to think that the normalized reality we have today didn’t exist just a few decades ago; today it’s easy to make a viral event on the other side of the world, making the globe much smaller and the causes we fight for much more connected.

Music has always been an important instrument of digital activism and will remain so. Songs serve as anthems for movements, rallying cries that capture the emotional intensity of a protest while conveying its political message. Social media platforms in particular enable the wide distribution of protest songs, which can be remixed and adapted by different movements around the world. According to Nayar (2018), digital platforms have democratized the production and dissemination of protest music, allowing new and diverse voices to emerge in the space of political expression.

For instance, feminist movements have effectively used music to spread their message online. The Chilean feminist collective Las Tesis created the viral song and performance piece “Un Violador en Tu Camino” (A Rapist in Your Path) in 2019, which quickly spread across Latin America and Europe, being performed and remixed by women protesting gender violence (Fischer, 2020). This example shows how digital platforms enable protest music to transcend geographical borders and create a common language of resistance across different countries and movements.

Additionally, the accessibility of digital music production tools has allowed for greater collaboration among artists and activists from different parts of the world. Artists can now create and share protest music in real time, contributing to a global conversation about justice and equity. This global network of protest music has reinforced the notion that social movements are interconnected, regardless of geography, as artists build on each other’s work to address universal struggles such as racism, gender violence, and climate change (Nayak, 2021).

Let us know what you think and stay tuned for the next blog post about music and other relevant topics related to digital activism.

References

• Beer, D. (2013). Popular culture and new media: The politics of circulation. Palgrave Macmillan.
• Brown, M., & Volpe, M. (2020). Music and the Movement: Protest, Intervention, and Political Music During Black Lives Matter. Journal of African American Studies, 24 (4), 402-417.
• Bunaway, D. K. (2008). How can you keep on moving? Labor, music, and migration. In R. D. Cohen (Ed.), Songs about work: Essays in occupational culture for Richard A. Reuss (pp. 40–56). Indiana University Press.
• Eyerman, R., & Jamison, A. (1998). Music and social movements: Mobilizing traditions in the twentieth century. Cambridge University Press.
• Fischer, E. (2020). “Un Violador en Tu Camino”: The Anthem of Feminist Resistance in Chile and Beyond. Gender, Place & Culture, 27 (5), 717-719.
• Nayar, P. (2018). Digital world: A critical introduction. Polity.
• Nayak, A. (2021). Protest Music in the Digital Age: The Intersection of Music and Social Movements. *Cultural Sociology, 15 (3), 346-358.
• Rosenstone, R. A. (2013). The historical film as real history. Routledge.
• Serrano, F. (2021). The Soundtrack of Resistance: Music and Protest in the Digital Age. Journal of Media and Cultural Studies, 35 (4), 565-580.
• Tufekci, Z. (2017). Twitter and tear gas: The power and fragility of network