How to do research on digital activism and digital protests? How to gain knowledge on the connection between online and offline activism? In this blog post, I´ll reflect on two interviews that I conducted recently. I aim to explore interviews as a research method on digital activism.
To understand the digital activism phenomenon and how activists themselves see the correlation between their actions online/offline I considered the semi-structured interview to be a good method. In semi-structured interviews, questions are specified, but the interviewer is free to ask beyond the planned questions. In semi-structured interviews, the participant can answer on their own terms. (Wessels, 2024)
In-person or online?
For the assignment, I conducted two interviews, one in person and the other online. Below, I briefly explain who I interviewed and offer some reflections on the interview itself.
The first interviewee is a person that I briefly met in a demonstration. In the interview, I asked questions like:
- How often do they take part in offline protests?
- How often do they share material online, that could be defined as digital activism?
- How do they feel when taking part in online/offline protests?
We discussed online, but nevertheless, the interview had a good rapport. The interviewee was interested in the topic and was happy to participate.
Perhaps the atmosphere was even too familiar. I noted that I should practice my own researcher role for the next interview.
The interviewee’s answers corresponded to my hypothesis and also my own experiences. I noted that it would be important to have a rich variety of interviewees from different backgrounds, to have diversity in the answers.
In the interview, we discussed participation, how often they participate, and how. In addition to open answers, real data on the topic would have been useful, for example in the form of a survey or by tracking how often a group of people participate in protests or share content on social media.
The second interview was conducted in person. I interviewed a teacher, who works in an NGO that prepares materials for schools on human rights, global citizenship, and participation.
The interviewee mentioned that the introduction to the interview was good and that they felt interested in participating. It was easy to build rapport with the participant. The insights from the interview were an interesting counterpart to an interview I had done before, but the research question and therefore the content of the interview could have been clearer for me.
In my interviews, I didn´t find a difference in the rapport of the interviews depending on online/in-person interviews. Irvine et al. discuss in the article ‘Am I not answering your questions properly?’ the assumption that lack of face-to-face contact restricts the development of rapport and “natural” encounters (2012). New technologies allow also remotely done interviews to have face-to-face contact, and as Trier-Bieniek says there is never a guarantee of a rapport between the researcher and a participant in an in-person interview (2012).
I didn´t experience a problem with the rapport, but what I thought about after conducting both interviews is that it might be better to interview people in their own environment. I could have asked the first interviewee to give concrete examples of their own behavior in social media and show their social media accounts and the content they share. In the second interview, I could have asked to see the materials or even take part in one of the lessons they organize in school. This small ethnographic point of view would have given a lot more background information.
The power of the researcher
I was quite surprised at how easy it was to find a suitable participant for my interviews. Even though this was a school assignment I felt that the participants took it seriously and were eager to share their experiences. That reminded me about the role and power that the researchers/interviewers have.
Holstein & Gubrium argue that both participant and interviewer are active in the interview (1995).
Each is involved in meaning-making work. Meaning is not merely elicited by apt questioning nor simply transported through respondent replies; it is actively and communicatively assembled in the interview encounter. Respondents are not so much repositories of knowledge—treasuries of information awaiting excavation—as they are constructors of knowledge in collaboration with interviewers. (Holstein & Gubrium,1995)
If we consider the interview to be a collaborative process, and the result depends on the meaning-making done together it is highly important as a research interviewer to understand your role, biases, and hypotheses and see that those don´t intervene with the result.
There is always a complex power and dependency dynamic in the relationship between the researcher and the research participants (Wessels, 2024). In this case, I was interviewing my peers and by that, I mean that we share the same ethnic background and same status in a society. But even in this setting, I noticed that in the interview context, I had the power to lead the situation, I was the one asking questions, and also all my questions were answered. It is important to understand the power dynamic and reflect on how it is affecting the answers/results.
I think this was the main takeaway for me from this assignment; to practice my researcher role.
How to use an interview as a research method efficiently?
To conclude my insights, I made these notes for myself for the future.
- Sharp research questions and interview questions based on that.
- Ask yourself; what kind of data do you need to gain from the interview? Do you need some data before as background information?
- Consider carefully the place where you do the interview, is it better to meet in an official office setting or in a place that is related to the topic, or something between?
- Do you need more than just the answers, or would you like to see the participant’s home/workplace/something else?
- Remember to be mindful of your researcher role and use your power right.
- Be open. Participants have the right to know what you are doing and why, also sharing something about your own (professional) background can help in building up the rapport.