{"id":516,"date":"2020-10-21T13:05:12","date_gmt":"2020-10-21T13:05:12","guid":{"rendered":"https:\/\/wpmu.mau.se\/nmict202group1\/?p=516"},"modified":"2020-10-29T08:27:12","modified_gmt":"2020-10-29T08:27:12","slug":"dismantling-stereotypes-the-case-of-radi-aid","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/nmict202group1\/2020\/10\/21\/dismantling-stereotypes-the-case-of-radi-aid\/","title":{"rendered":"Dismantling Stereotypes – The case of Radi-Aid"},"content":{"rendered":"
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Have you ever heard of Radi-Aid? Through satire and humorous parodies, the Norwegian Students\u2019 and Academics\u2019 International Assistance Fund (SAIH) under the name Radi-Aid, has sought to dismantle stereotypical perceptions and representations of the global South. They released several videos the past few years as a form of mediatized activism. The campaign had raised awareness of the way development communication repeatedly fail to deal with issues of the white gaze.<\/p>\n

Radi-Aid initiatives<\/h3>\n

It all started with their video, \u201cAfrica for Norway<\/strong><\/em>\u201d<\/a> which currently has approximately 3,5 millions views on Youtube alone. It was a response to the Live Aid charity initiative: \u201cDo they know it\u2019s Christmas\u201d. Featuring a number of Western celebrities, the Live Aid initiative was oozing patronizing and demeaning stereotypes of the global South.\u00a0 To counter these narratives, Radi-Aid created this video, showing black musicians satirically appealing to African communities to raise money for the \u2018freezing people of Norway\u201d.<\/p>\n