{"id":546,"date":"2021-10-14T07:04:28","date_gmt":"2021-10-14T07:04:28","guid":{"rendered":"https:\/\/wpmu.mau.se\/nmict21group10\/?p=546"},"modified":"2022-05-11T12:37:13","modified_gmt":"2022-05-11T12:37:13","slug":"online-communication-going-wild-the-unga-dance","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/nmict21group10\/2021\/10\/14\/online-communication-going-wild-the-unga-dance\/","title":{"rendered":"Online communication: the UNGA dance"},"content":{"rendered":"
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Social media certainly play a big role in the way people communicate and engage in the modern world. With the rise of new platforms we are witnessing a spreading of new forms of communication that break free from the more traditional formats.<\/div>\n

In my last post<\/a> I talked about the fast-changing nature of technologies and how the custom of socialising has mutated. Online communication is often creative and vibrant and people seem to enjoy interaction through new media. But what exactly is online communication?<\/p>\n

Which communication is real communication?<\/b><\/h4>\n

When the study of the internet began people talked about two different worlds: the virtual and the real. It is now clear that there is not such distinction and online is just as real as offline (Miller et all, 2016). Although our lives comprise online and offline features that can be considered real, the way we communicate in these two realms often differs.<\/p>\n

During the online conference Pandemocracy<\/a>, Thomas Hylland Eriksen<\/strong> (2021) reminded us how communication in the modern era has become twofold with an online and offline type of communication taking place concurrently.\u00a0 Online we don’t communicate the way we do in real life, yet online communication has become just as significant as in-person communication.<\/p>\n

The way we are perceived by the world is a combination of how we communicate in these two spheres, and this challenge is faced by individuals and organisations alike.<\/p>\n

How to communicate online<\/b><\/h4>\n
\"Social<\/a>
Social Media usage around the world<\/figcaption><\/figure>\n

Nowadays social media dominate the online sphere.<\/p>\n

When it comes to social media communication, senior social media officer at International Federation of Red Cross, Dante Licona<\/strong> (2021) explains how an organisation like IFRC builds its social media communication strategy on 3 key-factors:<\/div>\n