{"id":132,"date":"2021-09-29T07:41:13","date_gmt":"2021-09-29T05:41:13","guid":{"rendered":"https:\/\/wpmu.mau.se\/nmict21group8\/?p=132"},"modified":"2022-05-11T14:35:37","modified_gmt":"2022-05-11T12:35:37","slug":"strawberry-pop-tarts-and-big-data-why-does-it-matter-for-development","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/nmict21group8\/2021\/09\/29\/strawberry-pop-tarts-and-big-data-why-does-it-matter-for-development\/","title":{"rendered":"Strawberry Pop Tarts and Big Data \u2013 Why does it matter for development?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n<h3><span style=\"font-weight: 400\">Part 01 of the learning curve about Big Data for dummys (like myself)<\/span><\/h3>\n<h3>Strawberry Pop Tarts and Big Data \u2013 Why does it matter for development?<\/h3>\n<p><span style=\"font-weight: 400\">In this blog, I want to explore my own learning in a simple, more fun and visual way, than it is usually happening in academics. I am trying to understand technology, big data, data justice and the internet. My questions are, how digital technology works, shapes our behavior, our social world and how it connects with development.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-133\" src=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/640px-Strawberry-Pop-Tarts.jpg\" alt=\"\" width=\"640\" height=\"306\" srcset=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/640px-Strawberry-Pop-Tarts.jpg 640w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/640px-Strawberry-Pop-Tarts-300x143.jpg 300w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/640px-Strawberry-Pop-Tarts-257x123.jpg 257w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">Strawberry Pop Tarts Photo:\u00a0<\/span><\/i><i><span style=\"font-weight: 400\">Evan-Amos, Wikimedia Commons<\/span><\/i><\/p>\n<h3>What is big data?<\/h3>\n<p><span style=\"font-weight: 400\">We are all generating huge amounts of data every second, using our phones, shopping, doing stuff in the internet.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-137\" src=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Every_min-1024x1024.jpeg\" alt=\"\" width=\"722\" height=\"722\" srcset=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Every_min-1024x1024.jpeg 1024w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Every_min-300x300.jpeg 300w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Every_min-150x150.jpeg 150w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Every_min-768x768.jpeg 768w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Every_min-257x257.jpeg 257w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Every_min.jpeg 1200w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/p>\n<p>https:\/\/www.statista.com\/chart\/25443\/estimated-amount-of-data-created-on-the-internet-in-one-minute\/<\/p>\n<p><span style=\"font-weight: 400\">Big data is stored and then classified using the concept of 5 Vs:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-141\" src=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Screenshot-2021-09-29-at-07.39.37-1024x334.png\" alt=\"\" width=\"722\" height=\"235\" srcset=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Screenshot-2021-09-29-at-07.39.37-1024x334.png 1024w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Screenshot-2021-09-29-at-07.39.37-300x98.png 300w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Screenshot-2021-09-29-at-07.39.37-768x251.png 768w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Screenshot-2021-09-29-at-07.39.37-257x84.png 257w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Screenshot-2021-09-29-at-07.39.37.png 1404w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The next step is to break it down into tasks and assemble results using even more computers. This is known as parallel processing. Followed by\u00a0 data analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The models used are invisible, which model us as shoppers, patients or loan applicants.\u00a0<\/span><\/p>\n<h3><b>Where is the causal relationship between big data and Strawberry pop tarts?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Walmart tirelessly gathers data on each of its customers, then remodels it to arrive at individual and group preferences. This process led to the fact that when a hurricane is imminent, shoppers tended to stock up on Kellogg\u2019s\u2019 strawberry pop tarts, ostensibly to tide over being marooned during the hurricane (and perhaps to give them extra sugary energy to board up their windows and doors).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Big-data correlations can point the way towards areas in which to explore causal relationships. Big data, accurately processed and analysed can predict a hurricane 5 days in advance before it hits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, that seems very useful for development \u2026. and businesses as Walmart.<\/span><\/p>\n<h3><b>\u2026if only the right algorithms are in place!<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Let me first understand what algorithms\u00a0 are and how they can be unfair and reflect or even cause biases.<\/span><\/p>\n<p><b>A good way to think of algorithms is that mini instruction manuals are telling computers how to complete a given task or manipulate given data. <\/b><span style=\"font-weight: 400\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Computer algorithms work via input and output. They take the input and<\/span><a href=\"https:\/\/www.thinkautomation.com\/eli5\/a-beginners-guide-to-if-statements\/\"> <b>apply each step<\/b><\/a><span style=\"font-weight: 400\"> of the algorithm to that information to generate an output.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, a search engine is an algorithm that takes a search query as an input and searches its database for items relevant to the words in the query. It then outputs the results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can easily visualise algorithms as a flowchart. The input leads to steps and questions that need handling in order. When each section of the flowchart is completed, the generated result is the output.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The point is that there is no transparency about the data models used and many companies hide the results of their models or even their existence. It is intellectual property, protected by lots of lawyers. So, nobody can answer the question if the model works against people\u2019s interests, is unfair or even destroys or damages lives.<\/span><\/p>\n<p>References:<\/p>\n<p><em>https:\/\/www.statista.com\/chart\/25443\/estimated-amount-of-data-created-on-the-internet-in-one-minute\/<\/em><\/p>\n<p><em><a href=\"https:\/\/themagnumgroup.net\/Blog\/big-data-pop-tarts\/\">Big Data Success Story: Selling More Pop-Tarts | The TMG Blog<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Big_data\">Big data &#8211; Wikipedia<\/a><\/em><\/p>\n<p>https:\/\/dzone.com\/articles\/big-data-trends-to-consider-in-2021<\/p>\n<p><em><span style=\"font-weight: 400\">More on algorithms here <\/span><a href=\"https:\/\/www.thinkautomation.com\/eli5\/what-is-an-algorithm-an-in-a-nutshell-explanation\/\"><span style=\"font-weight: 400\">https:\/\/www.thinkautomation.com\/eli5\/what-is-an-algorithm-an-in-a-nutshell-explanation\/<\/span><\/a><\/em><\/p>\n<p><em>Cathy O&#8217;Neill:\u00a0<span id=\"productTitle\" class=\"a-size-extra-large\">Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy, Crown Books, 2016<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 01 of the learning curve about Big Data for dummys (like myself) Strawberry Pop Tarts and Big Data \u2013 Why does it matter for development? In this blog, I want to explore my own learning in a simple, more fun and &hellip;<\/p>\n","protected":false},"author":238,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[67,17,68,69,73],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-big-data-learning-curve","tag-algorithms","tag-big-data","tag-cognitive-bias","tag-internet","tag-learning-curve"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Strawberry Pop Tarts and Big Data \u2013 Why does it matter for development? - Big Data - Challenges or Chances in Development?<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/nmict21group8\/2021\/09\/29\/strawberry-pop-tarts-and-big-data-why-does-it-matter-for-development\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Strawberry Pop Tarts and Big Data \u2013 Why does it matter for development? - Big Data - Challenges or Chances in Development?\" \/>\r\n<meta property=\"og:description\" content=\"Part 01 of the learning curve about Big Data for dummys (like myself) Strawberry Pop Tarts and Big Data \u2013 Why does it matter for development? 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