﻿{"id":157,"date":"2021-09-29T08:41:06","date_gmt":"2021-09-29T06:41:06","guid":{"rendered":"https:\/\/wpmu.mau.se\/nmict21group8\/?p=157"},"modified":"2022-05-11T14:35:37","modified_gmt":"2022-05-11T12:35:37","slug":"how-can-algorithms-big-data-and-ai-cause-biases-and-unfairness","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/nmict21group8\/2021\/09\/29\/how-can-algorithms-big-data-and-ai-cause-biases-and-unfairness\/","title":{"rendered":"How can algorithms, big data and AI cause biases and unfairness?"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n<h6><span style=\"font-weight: 400\">Part 02 of the learning curve about Big Data for dummys (like myself)<\/span><\/h6>\n<h5><b>How can algorithms, big data and AI cause biases and unfairness?<\/b><\/h5>\n<p><span style=\"font-weight: 400\">Data reflects existing biases, unbalanced classes in training data, data that doesn&#8217;t capture the right value, data that is amplified by feedback loops, and malicious data. Let me try to explore, what that means.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now bias itself isn&#8217;t necessarily a terrible thing, our brains often use it to take shortcuts by finding patterns, but bias can become a problem if we don&#8217;t acknowledge exceptions to patterns or if we allow it to discriminate. The infographic below is showing that we\u00a0 are all biased in one way or the other. So, using data from existing biases could even spread more biases. <\/span><span style=\"font-weight: 400\">These biases affect belief formation, reasoning processes, business and economic decisions, and human behavior in general<\/span><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">The infographic below represents a really interesting overview of these biases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We humans take shortcuts remembering and processing data and constructing meaning.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are 4 qualities which lead to limit every human\u2019s intelligence:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Too much information to process for our brain<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Generating meaning and connecting the dots is difficult<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Not enough time in the moment\/day\/lifetime to thoroughly consider and analyze all possibilities<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Not enough space in our brains,so we try to generalize, or identify patterns, to save some space<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-162\" src=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Cognitive_Bias_Codex-1024x819.jpg\" alt=\"\" width=\"722\" height=\"577\" srcset=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Cognitive_Bias_Codex-1024x819.jpg 1024w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Cognitive_Bias_Codex-300x240.jpg 300w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Cognitive_Bias_Codex-768x614.jpg 768w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Cognitive_Bias_Codex-1536x1228.jpg 1536w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Cognitive_Bias_Codex-257x205.jpg 257w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/Cognitive_Bias_Codex.jpg 1964w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/p>\n<h5><span style=\"font-weight: 400\">Here is an example of Google&#8217;s algorithms:<\/span><\/h5>\n<p><span style=\"font-weight: 400\">Google image search for <\/span><i><span style=\"font-weight: 400\">captain<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">programmer<\/span><\/i><span style=\"font-weight: 400\"> (left and right) shows predominantly white males. While the search for <\/span><i><span style=\"font-weight: 400\">nurse<\/span><\/i><span style=\"font-weight: 400\"> shows predominantly white females.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-168\" src=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/ScreenshotsGoogle.png\" alt=\"\" width=\"949\" height=\"298\" srcset=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/ScreenshotsGoogle.png 949w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/ScreenshotsGoogle-300x94.png 300w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/ScreenshotsGoogle-768x241.png 768w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/ScreenshotsGoogle-257x81.png 257w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">Credit: Screenshots of Google images taken on 27. 09.2021 by the author<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">So, if I am a male person of colour and would like to become a nurse, my search with google images might create the impression that this job is not available for me. Vice versa for a female who wants to get into stirring aero planes as a captain or get into the IT business as a programmer this seems out of reach.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A search engine is an algorithm that takes a search query as an input and searches its database for items relevant to the words in the query. It then outputs the results. <\/span><span style=\"font-weight: 400\">So, algorithms might discriminate against people who don&#8217;t meet the average characteristics. But, protected classes may emerge as correlated features, which are features that may be unintentionally correlated to a specific prediction.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AI bias is the underlying prejudice in data that is used to create AI algorithms, which can ultimately result in discrimination and other social consequences. As discrimination undermines equal opportunity and amplifies oppression, this creates data injustices. Since there is an exponential rise in data driven technology, worldwide data injustice is a global phenomenon. (Linnet Taylor, 2017) Thus, I am trying to explore which effect on development data injustices can have. I will explore <strong>Data Injustices<\/strong> in my soon-to-come post\u00a0<\/span><span style=\"font-weight: 400\">Part 04 of the learning curve about Big Data for dummys (like myself).<\/span><\/p>\n<p><strong>References<\/strong><\/p>\n<p><em>Linnet Taylor, 2017:\u00a0What is data justice? The case\u00a0for connecting digital rights\u00a0and freedoms globally. Sage Publishing.<\/em><\/p>\n<p><em><span style=\"font-weight: 400\">Cognitive Biases <\/span><a href=\"https:\/\/medium.com\/thinking-is-hard\/4-conundrums-of-intelligence-2ab78d90740f\"><span style=\"font-weight: 400\">https:\/\/medium.com\/thinking-is-hard\/4-conundrums-of-intelligence-2ab78d90740f<\/span><\/a><\/em><\/p>\n<p>https:\/\/medium.com\/message\/harassed-by-algorithms-f2b8229488df<\/p>\n<p>https:\/\/medium.com\/message\/how-facebook-s-algorithm-suppresses-content-diversity-modestly-how-the-newsfeed-rules-the-clicks-b5f8a4bb7bab<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 02 of the learning curve about Big Data for dummys (like myself) How can algorithms, big data and AI cause biases and unfairness? Data reflects existing biases, unbalanced classes in training data, data that doesn&#8217;t capture the right value, data that &hellip;<\/p>\n","protected":false},"author":238,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,72],"tags":[23,22,27,25,26,24],"class_list":["post-157","post","type-post","status-publish","format-standard","hentry","category-big-data-in-development","category-big-data-learning-curve","tag-algorithm","tag-cognitive-biases","tag-comdev","tag-development-communication","tag-discrimination","tag-unfairness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How can algorithms, big data and AI cause biases and unfairness? - Big Data - Challenges or Chances in Development?<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/nmict21group8\/2021\/09\/29\/how-can-algorithms-big-data-and-ai-cause-biases-and-unfairness\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How can algorithms, big data and AI cause biases and unfairness? - Big Data - Challenges or Chances in Development?\" \/>\r\n<meta property=\"og:description\" content=\"Part 02 of the learning curve about Big Data for dummys (like myself) How can algorithms, big data and AI cause biases and unfairness? 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