{"id":86,"date":"2021-09-25T16:20:15","date_gmt":"2021-09-25T14:20:15","guid":{"rendered":"https:\/\/wpmu.mau.se\/nmict21group8\/?p=86"},"modified":"2022-05-11T14:35:40","modified_gmt":"2022-05-11T12:35:40","slug":"targeting-the-target-group-in-comdev","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/nmict21group8\/2021\/09\/25\/targeting-the-target-group-in-comdev\/","title":{"rendered":"Targeting the Target Group in ComDev"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-79\" src=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/notebook-doodle-targets-300x271.jpg\" alt=\"\" width=\"300\" height=\"271\" srcset=\"https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/notebook-doodle-targets-300x271.jpg 300w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/notebook-doodle-targets-388x350.jpg 388w, https:\/\/wpmu.mau.se\/nmict21group8\/wp-content\/uploads\/sites\/57\/2021\/09\/notebook-doodle-targets.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u2018Targeting the Target Group\u2019 is still very often used in development speech, when it comes to thinking about how we are communicating with people. Emerging psychological research has told us that something as simple as a single metaphor (eg. target) can have consequences for how we think and have profound influences on how we conceptualise and act with respect to important societal issues. Moreover development and communication theories have taken a dramatic shift from a one way, top-down transfer of technology, knowledge and information to participatory approaches and have by now reached most of international development agencies and changed their approach towards development, adding the adjectives participatory and sustainable to the noun. Isn\u2019t this what it\u2019s all about in our ComDev studies in Malm\u00f6? So, why are we still targeting \u2026? We could use instead \u2018communicate with participants, audience, people\u2019. What are your thoughts?<\/p>\n<p>(2 years ago I wrote a <a href=\"https:\/\/www.niras.com\/insights\/the-evolution-of-development-cooperation-communications\/\">longer thought piece<\/a> on the topic)<\/p>\n<p>Sabina v. Kessel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Targeting the Target Group\u2019 is still very often used in development speech, when it comes to thinking about how we are communicating with people. Emerging psychological research has told us that something as simple as a single metaphor (eg. target) can have &hellip;<\/p>\n","protected":false},"author":238,"featured_media":79,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-and-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Targeting the Target Group in ComDev - Big Data - Challenges or Chances in Development?<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/nmict21group8\/2021\/09\/25\/targeting-the-target-group-in-comdev\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Targeting the Target Group in ComDev - Big Data - Challenges or Chances in Development?\" \/>\r\n<meta property=\"og:description\" content=\"\u2018Targeting the Target Group\u2019 is still very often used in development speech, when it comes to thinking about how we are communicating with people. 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