{"id":148,"date":"2022-10-20T18:20:18","date_gmt":"2022-10-20T18:20:18","guid":{"rendered":"https:\/\/wpmu.mau.se\/nmict22group5\/?p=148"},"modified":"2022-10-30T02:51:39","modified_gmt":"2022-10-30T02:51:39","slug":"isnt-tik-tok-just-for-narcissists","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/nmict22group5\/2022\/10\/20\/isnt-tik-tok-just-for-narcissists\/","title":{"rendered":"Isn\u2019t TikTok just for narcissists?"},"content":{"rendered":"
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Dear readers,
\nI\u2019m an experienced broadcast journalist and now a Communications Specialist in the development sector, but never before have I had to invest so much of my identity to produce such brief content as for my 13-second video for this blog (<\/span>go on, watch and have a giggle<\/span><\/a>).\u00a0<\/span><\/p>\n

One just needs to scroll TikTok for a moment to <\/span>realise <\/span>large <\/span>swathes <\/span>of TikTok content is intrinsically linked with personal identity and experience, with users always front and centre.\u00a0<\/span><\/p>\n

I couldn\u2019t help but think that TikTok was just a channel for a bunch of egomaniacs, or was it?<\/span><\/p>\n

I felt appalled after watching an Australian TikTok influencer\u2019s <\/span>video <\/span><\/a>(pictured) in which @lifeofharrison secretly recorded himself giving an older \u2018lonely\u2019 woman flowers (receiving 50+ million views) to promote kindness. The woman later saw the video and <\/span>lambasted <\/span><\/a>him on the radio. She hadn\u2019t consented to it, she didn\u2019t want the flowers and had tried to return them and said she had been dehumanised and exploited for profit and entertainment.<\/span><\/p>\n

\"\"
Screenshot of @lifeofharrison’s video in which he recorded himself giving flowers to a woman sitting (Source: TikTok)<\/figcaption><\/figure>\n

Prolific TikTok researcher Crystal Abidin, <\/span>wrote in 2020<\/span><\/a> that influencers, like @lifeofharrison, can earn up to $20,000 per post and a number draw in up to $5 million a year from Tik ok. Potentially, @lifeofharrison decided to overlook the rights of his subjects for monetary gain. <\/span>This somewhat sickening need to get attention and amplify content has been labeled by the \u2018attention economy\u2019. <\/span>Theoretical physicist Micheal Goldhaber asserts tha<\/span><\/a>t the attention economy is a system that <\/span>involves \u2018paying, receiving, and seeking\u2026 the attention of other humans which is \u2018intrinsically limited and not replaceable by anything else\u2019. Goldhaber repeatedly said that \u2018true modesty or humility\u2019 is difficult to maintain in the attention economy where people engage in displays to be noticed by others.\u00a0\u00a0<\/span><\/p>\n

I can no longer be a TikTok hater<\/b><\/h3>\n

As much as I want to write off TikTok for bank-rolling shallow and self-serving users, I can\u2019t.\u00a0<\/span><\/p>\n

The more I dig, the more I realise it\u2019s a unique and bizarre platform that genuinely has content for everyone (see my own video in the welcome post<\/a>). It doesn\u2019t mean I have to like all the content. It means the good comes with the bad which also comes with the ugly. (I have caught myself watching videos by comedians mocking influencers as well as getting parenting hacks from child psychologists and nutritionists and I kept scrolling!).<\/span>
\n<\/span>At New Media Activists, we are here to provide critical thoughts on TikTok specifically in relation to digital activism and social engagement.<\/span><\/p>\n

It\u2019s hard to ignore the positive role TikTok has played <\/span>in supporting<\/span> digital activism and social engagement.<\/span><\/p>\n

Two researchers from the United States and Israel, Ioana Literat and Neta Kligler-Vilenchik, who studied the political expression on TikTok found it provided a space for political statements and for people to be gathered and pressed into action quickly.<\/span><\/p>\n

 <\/p>\n

\"\"
Screenshot of a #blacklivesmatter rally depicting police brutality (Source: Twitter)<\/figcaption><\/figure>\n

Recent examples include the <\/span>mass false-registration drive<\/span><\/a> ahead of Trump\u2019s rally in Oklahoma and the amplified videos and commentary on police brutality and Black Lives Matter (BLM) protests globally (more detail in my fellow blogger Kat\u2019s post<\/a>).<\/span><\/p>\n

But, here\u2019s the interesting part, summarised by the New York Times, researchers didn\u2019t find a united community with a collective political identity, instead a diverse and varied group that included dynamic and influential liberal activists as well as an abundance of conservative political expression, and <\/span>pro-Trump voices<\/span><\/a>. For instance, on TikTok people lip-sync speeches by Trump or Obama (both earnestly and sarcastically from both sides of politics) during the 2016 American election.<\/span><\/p>\n

Essentially, TikTok is a messy melting pot of expression, of young people who are discovering the capabilities and limits of a platform.<\/span><\/p>\n

What I find utterly fascinating and unexpected is how the platform\u2019s unique tools, known as \u2018shared symbolic resources\u2019 promote political expression for youth, in particular, to engage and connect with like-minded audiences. Dr. Kligler-Vilenchik researchers explains that shared symbolic resources can be: \u201c<\/span>physical (MAGA hats), visual (the closed fist for the Black Lives Matter movement) or hashtags (#alllivesmatter). TikTok-specific elements like viral dances, popular soundtracks, etc. are also shared symbolic resources that help facilitate connections.<\/span><\/i>\u201c<\/span><\/p>\n

While I\u2019m impressed by how TikTok has managed to infiltrate and connect so many people, I\u2019m still unsure of just how effective it is in the long term when it comes to digital activism. My fellow blogger Kat writes that the derogatory terms <\/span>slacktivism<\/span><\/i><\/a>, <\/span>virtue signalling<\/span><\/i><\/a>, <\/span>keyboard warrio<\/span><\/i>r<\/span><\/i><\/a>s<\/span> could imply that online engagement in social causes might be just lazy non-committal clicking and showing off a \u2018woke\u2019 persona to the virtual audience without actually understanding the issues. Also, in humanitarian development, a key principle often spoken about when engaging in new settings is \u2018do no harm\u2019. Can we say this has been followed by TikTok? A recent BBC investigation showing TikTok profiting from live streams of families begging <\/span>suggests <\/span>otherwise.\u00a0<\/span><\/p>\n

In my next blog, I\u2019ll answer some crucial questions about if TikTok is doing harm and question the effectiveness of TikTok in digital activism.\u00a0<\/span><\/p>\n

 <\/p>\n

Thank you very much for reading to the end and I look forward to lively discussions directly on the post\u2019s \u201cComments\u201d section as well as on Facebook<\/a> and Twitter<\/a>. How can we measure the success of TikTok videos? Is it in the virality of a video? <\/span>Or <\/span>the number of individuals reached? <\/span>Or <\/span>the amount of media attention it gets or when change is demanded and achieved or all of the above? And who are the losers and what are the limitations of the platform? <\/span>And what is something you feel was missing in the analysis? I\u2019m eager to know and to broaden my horizons. Thank you in advance for the engagement!
\n\u201cRead\u201d you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dear readers, I\u2019m an experienced broadcast journalist and now a Communications Specialist in the development sector, but never before have I had to invest so much of my identity to produce such brief content as for my 13-second video for this blog (go on, watch and have a giggle).\u00a0 One …<\/p>\n","protected":false},"author":399,"featured_media":198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9,8,12,11],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-exploitation","category-fake-news","category-social-change","category-social-media","category-tiktok"],"yoast_head":"\r\nIsn\u2019t TikTok just for narcissists? - New Media Activism<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/nmict22group5\/2022\/10\/20\/isnt-tik-tok-just-for-narcissists\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Isn\u2019t TikTok just for narcissists? 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