{"id":85,"date":"2022-10-04T11:25:11","date_gmt":"2022-10-04T11:25:11","guid":{"rendered":"https:\/\/wpmu.mau.se\/nmict22group5\/?p=85"},"modified":"2022-10-30T02:08:57","modified_gmt":"2022-10-30T02:08:57","slug":"new-media-activists-introducing-alice","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/nmict22group5\/2022\/10\/04\/new-media-activists-introducing-alice\/","title":{"rendered":"How I recorded the most cringeworthy video of my life"},"content":{"rendered":"
<\/div>\r\n

Dear readers,
\nearlier this week I found myself awkwardly perched at the foot of my bed, on the floor, bent close to a PowerPoint to charge my tiring mobile phone so I could record myself making strange hand signals in time to the music in what was to become my first ever TikTok video (for this blog). <\/span>When I shared my 13 seconds of glory with my friends, they laughed and laughed\u2026 and laughed. <\/span>It was an abrupt, awkward and sobering crash landing on my journey to learn how to reach and connect with a far-reaching audience using the world\u2019s most downloaded social media app: TikTok.\u00a0<\/a><\/span><\/p>\n

My deer-eyed expression and mistimed hand actions, recorded and re-recorded over two long hours, had me exhausted. To prepare I had to watch how-to videos, set up lighting and background, and props, work out what to say, my actions, do my face and hair, sort the music and timing and then edit it and add effects all on my mobile (Note: big thumbs are not adequate for editing on phones).\u00a0\u00a0<\/span>It was a whole more effort than I\u2019d imagined.\u00a0<\/span><\/p>\n

Check out my video here.<\/a><\/p>\n

\"\"<\/a><\/p>\n

I could not help but wonder:<\/span>
\n<\/span>a) when I had missed the meteoric rise in popularity of TikTok videos? and; <\/span>
\n<\/span>b) how useful they are to growing an audience?\u00a0<\/span><\/p>\n

Why bother with TikTok?\u00a0<\/b><\/h3>\n

My preoccupation with having small humans can probably answer a). But more seriously, TikTok was made by a Chinese company called ByteDance, which essentially re-named their local version of the app (called Douyin). It launched outside China in 2017, and worldwide in mid-2018 <\/span>after merging with another local service called <\/span>Musical.ly<\/span><\/a>. In 2020, it soared in popularity during lengthy periods of COVID-19 self-isolation especially amongst youth (read more about TikTok\u2019s background in Kaye\u2019s in-depth research on the app<\/a> and Abidi\u2019s research mapping TikTok\u2019s internet celebrities<\/a>).<\/span><\/p>\n

As to b), <\/span>social media experts<\/span><\/a> say if you\u2019re aiming to reach a large and \u2018lucrative market\u2019, then TikTok is worth bothering with, boasting <\/span>more than a billion users in 154 countries<\/span><\/a>. Just how is it able to capture such a large audience when digital heavyweights like Facebook and Google linger? <\/span><\/p>\n

Apparently, the short-form-video-sharing app has prevailed over many other social media sites because it has an \u2018addictive\u2019 algorithm to keep users scrolling for hours (it understands users’ preferences and appeals directly to them); and constantly innovates its vast <\/span>catalogue <\/span>of tools (sound effects, music, filters, etc.) to keep users hooked.<\/span><\/p>\n

Australian Digital Media Researcher D. Bondy Valdovinos Kaye<\/a> believes a key aspect of TikTok\u2019s success is how it \u2018circumscribes creativity\u2019, essentially TikTok empowers ordinary citizens to become creators by offering standard templates and tools or guides that allow seamless creation and to capitalise on popular trends. Unlike other social media platforms, this allows users to duplicate popular formats for themselves with the push of a button. According to Kaye, TikTok enhances this feature by also offering users suggestions for content creation via trending pages and hashtag search filters. And I did exactly this when I created my dreaded introduction TikTok, as I searched #introductionvideos and then found a video I could copy with suitable lyrics to introduce me and copied it.<\/span><\/p>\n

It\u2019s easy to understand in this creative environment how users start developing their own templates and trends, which feed into TikTok\u2019s diverse catalogue of offerings and guarantees its content always has virality. Content on the app is wildly varied and popular (from people stealing sinks to recreating dances to DIY tips to calling out racism) and as a result speaks to a broad audience of communities on any subject matter you can poke a stick at. <\/span>You may have also noticed that Millenials (born 1981-1996, also known as Gen Y) looove TikTok and marketers loooove Millenials and hence the platform. Millennials are aristocracy when it comes to online audiences because they are \u2018coming of age’ and more likely to be engaged long-term, and there are lots of them globally (a quarter of the population in America). These factors make the target audience very desirable.\u00a0<\/span><\/p>\n

But how useful is TikTok for digital activism?\u00a0<\/b><\/h3>\n

If you\u2019re focused on digital activism (like we are at New Media Activists) then Millenials are an A-lister audience because they\u2019re also highly engaged in technology and therefore exposed to and potentially interested in digital activism. Helpfully, they\u2019ve also shown to be open to new authentic ideas and high-quality content, of which we plan to have oodles of (of course!).<\/span><\/p>\n

\"\"<\/p>\n

I can\u2019t say I am drawn to TikTok for high-quality content, in fact, a lot of it makes me cringe and want to hide behind something.<\/span><\/p>\n

How many reaction videos, hack tutorials, dance-offs, cooking demos, under-dressed and sexualised presenters need to be produced? So much of the content seems superficial, full of people pushing their constructed TikTok <\/span>identities <\/span>and seeking validation.\u00a0<\/span><\/p>\n

Is anyone else both fascinated and disgusted by the app? Please tell me about your experiences and reflections below.\u00a0<\/span><\/p>\n

In the next blog, we\u2019ll check out a TikTok influencer filming acts of \u2018heartwrenching\u2019 kindness which have drawn reproval from people featured in them, and dig deeper into TikTok to see if it can be used productively to support digital activism.<\/span><\/p>\n

 <\/p>\n

Thank you very much for reading to the end and I look forward to lively discussions directly on the post\u2019s \u201cComments\u201d section as well as on\u00a0Facebook<\/a>\u00a0and\u00a0Twitter<\/a>. Have you ever sat in front of a TikTok video that made you cringe? Do you think this is something we need to get used to get accustomed to being in a cringeworthy realm all the time? Did you feel like I also made the case for high-quality TikTok content? And what is something you feel was missing in the analysis? I\u2019m eager to know and to broaden my horizons. Thank you in advance for the engagement!
\n\u201cRead\u201d you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"

Dear readers, earlier this week I found myself awkwardly perched at the foot of my bed, on the floor, bent close to a PowerPoint to charge my tiring mobile phone so I could record myself making strange hand signals in time to the music in what was to become my …<\/p>\n","protected":false},"author":399,"featured_media":195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9,8,12,11],"tags":[],"class_list":["post-85","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-exploitation","category-fake-news","category-social-change","category-social-media","category-tiktok"],"yoast_head":"\r\nHow I recorded the most cringeworthy video of my life - New Media Activism<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/nmict22group5\/2022\/10\/04\/new-media-activists-introducing-alice\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How I recorded the most cringeworthy video of my life - 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