In the ever-evolving landscape of international development and communication, two aspects have garnered significant attention in recent years: TED talks and development blogs. These platforms have the power to shape narratives, disseminate ideas, and influence the way we perceive and engage with global issues. However, when we critically examine these mediums, we uncover a complex web of promises, constraints, and implications.
When we conjure up images of TED talks, our minds often paint a picture of charismatic speakers captivating audiences with their stories, bathed in the glow of a spotlight. These talks have become synonymous with groundbreaking concepts and a force for positive transformation. Yet, a closer inspection unveils a more complex reality.
In a study conducted by Denskus and Esser in 2015, TED talks on international development were put under the microscope. What they discovered was a two-sided coin. While TED talks undoubtedly excel at disseminating innovative ideas and piquing public interest, they also show the reflection of institutionalized and corporate-driven mechanisms of mass communication deeply ingrained in elitist ideals and tactics. In essence, TED talks serve as highly effective means of spreading information far and wide, but they may not be the driving force behind profound social change, as suggested by Denskus and Esser’s research findings in 2015.
On the other side of the spectrum, development blogs have emerged as valuable platforms for individuals and organizations to share insights, stories, and critical analyses. These blogs often feature diverse voices, from academics to practitioners, contributing to a rich tapestry of perspectives.
However, the critical lens sharpens here as well. Development blogs, while democratizing the discourse on international development, can sometimes inadvertently perpetuate power imbalances. As Denskus and Esser (2015) noted, many of these blogs are predominantly accessed and authored by a global elite of professionals engaged in development or students at universities. This raises questions about whose voices are amplified and whose perspectives are left unheard (Denskus & Esser, 2015).
As we navigate the intricate terrain of international development and communication, it becomes evident that critical engagement is paramount. While TED talks and development blogs offer valuable insights and perspectives, they also carry inherent limitations.
To move forward, we must actively seek out and amplify marginalized voices within these platforms. Challenge the status quo by ensuring that diverse perspectives are at the forefront of these discussions. Moreover, it would be interesting to encourage critical thinking and discourse within the TED talk and development blog spheres. Ask questions, challenge assumptions, and push for a deeper understanding of the complex issues at hand.
Finally, emphasising the importance of collaboration between different actors in the field of international development and communication could help bridge the gap between academia, practitioners, and local voices, which can lead to more holistic and effective approaches.
Here we are, joining the ranks of TED talks and development blogs, fully aware of the ‘complex web of promises’ we’re weaving, hopeful and determined.
References and inspirations:
Denskus, T., & Esser, D. (2015). TED Talks on International Development: Trans-Hegemonic Promise and Ritualistic Constraints. Communication Theory, 25(2), 166-187.
Denskus, T. 2019: Blogging and curating content as strategies to diversify discussions and communicate development differently, Aidnography, 17 December.