
In today’s interconnected world, young activists are tapping into the power of digital tools to amplify their voices and drive change. This exploration takes you through the various facets of this modern form of activism. We’ll dive into how global figures inspire and are inspired by grassroots movements, the challenges faced by young activists in the digital realm, and the role of social media platforms in both aiding and complicating these efforts. Prepare to gain insights into the dynamic interplay between youth, technology, and activism as we navigate the highs and lows of this digital revolution.
Young Voices, Digital Frontlines: Why Activists Today are Often the Youth
Have you ever come across the audacious acts of the German youth movement, “Die Letzte Generation”? From throwing soup on art masterpieces to blockading private jets and cars, their controversial means of protest have created waves in the media. But have you ever pondered why it’s predominantly the youth at the forefront of such campaigns?

National Geographic, with its rich heritage of capturing global stories, explored this phenomena in a video. In today’s digital age, young individuals are uniquely positioned to lead and influence. Here’s why:
- Networked and Connected: The youth excel in building and maintaining broad social networks, making them efficient in spreading ideas and uniting behind matters they deeply care about.
- Digital Natives: Growing up surrounded by technology, young people are intuitively attuned to the digital sphere, establishing them as impactful influencers online.
- Passion and Commitment: Thanks to their youthful energy and vigor, they can deeply commit to causes, investing ample time and genuine passion.
One potent example of the expansive social networks of the younger generation in action is the demonstrations against the proposed “upload filter” and associated regulations by the European Council.
These potential laws posed a significant threat to YouTubers and content creators, as they would have drastically changed the way content is uploaded and shared. Platforms would have been obligated to prevent the uploading of copyrighted material, potentially leading to an era of increased censorship and diminished freedom of expression online. The digital community’s response was swift and cohesive. Leveraging their extensive networks and the trust they’ve built over time with their followers, prominent online personalities galvanized the youth, motivating them to voice their opposition and take to the streets in protest. This instance underscores how deeply interconnected digital networks can drive real-world action, especially when a passionate community feels its mode of expression is under threat.

One particular thing kept appearing in my research: content. More specifically content made by and for GenZ. Here is an example by CBC Kids News where young journalists interview young activists in Toronto. This isn’t just news—it’s a ‘how-to’. It’s a guide for young individuals keen on making a difference. The easy-to-digest format, familiar faces, and relatable dialogues make such content not only accessible but also encouraging. It’s media tailored for youth, by youth, serving as both inspiration and navigational aid for those eager to start their activist journey.
The vastness of the internet ensures that everyone, regardless of their disposition, finds something that aligns with their tone of voice and perspective. When the youth harness this abundance, they not only become recipients but also potent broadcasters of change.
 Global Idols Amplifying Climate Conversations
Have you ever paused to reflect on the monumental impact a single online post can have in our collective battle against climate change? Digital activism, once a nascent idea, has burgeoned into a powerful tool that knits like minded individuals across continents, fostering coordinated action.A compelling video from UNICEF shows the symbiotic relationship between leading figures and the broader movement in digital activism. The video begins with a deceptively simple yet profound question:
“How do you see the climate crisis affecting your country? What do you see happening?” – The activists
In the video, nine young activists give firsthand accounts of how climate change affects their lives. Their heartfelt stories, paired with striking visuals, create a strong connection with viewers, highlighting the urgent issues of our planet. While these activists come from different backgrounds, there’s a consistent theme: deep admiration and inspiration from notable figures in the climate movement, especially icons like Greta Thunberg. This mutual influence is intriguing. While individuals like Thunberg serve as rallying points, mobilizing and guiding collective enthusiasm, the immense support and passion from the broader community of activists invigorate these figureheads, bolstering their commitment and zeal.
“I saw people talking about it in Social Media, I saw how communities were impacted around the world. […] Who inspired me was Greta Thunberg” – The activists
In this ecosystem, each depends on the other: the idol draws strength from the collective spirit, and the movement is propelled forward by the idol’s leadership.Â
Videos such as these not only encapsulate individual stories but also emphasize the significance of this mutual reinforcement in driving global discourse and action on climate change.
But how does it look like in other peripherals? Is Digital Activism a global tool for change?
Internet and Technological Access
In the Europe and Central Independent States (CIS) regions, there’s a notable advancement in digital proficiency, placing them among global leaders. This is particularly evident among the youth, with a significant majority being active online, especially in Europe. Their active participation speaks volumes about the future of digital activism in these regions.
Moreover, there’s good news on the gender front. Both Europe and CIS are nearing gender equality in digital access, meaning both men and women are almost equally involved in the digital space, making it a more inclusive arena for activism and civic engagement.
However, not all is rosy. The urban-rural digital divide remains a pressing concern. While urban areas are enjoying the perks of digital connectivity, their rural counterparts are at risk of being left out. This could limit the breadth and depth of digital activism, confining it primarily to urban spaces.
Despite the potential of digital activism to democratize participation, it’s evident that barriers still exist. For digital activism to truly become a force for change, it’s vital to ensure that its benefits reach every corner of the region.

So what are the Inequalities in Digital Activism?
Is digital activism truly leveling the playing field? While it’s undeniable that this form of engagement is on the rise, recent analyses suggest that young activists still grapple with significant challenges, emphasizing the deep-seated inequalities of our digital era.
Sociocultural Barriers: Many young activists face pushback, sometimes from their own families or friends. Traditional views can stigmatize activism, making some hesitant to speak out. For example, in certain cultures, speaking against established norms is frowned upon.
Political and Financial Hurdles: Beyond societal norms, youth activists confront political obstacles. They may face aggression or financial constraints. Many young activists, for instance, rely on adult donors, highlighting their financial dependency.
Digital Challenges: Activists face online harassment, surveillance, and privacy breaches. While the internet offers outreach, its impact can be questioned. Some activists wonder about the efficacy of online campaigns, while others might be unaware of digital tools at their disposal.
Digital Divide: The internet’s inclusivity is a myth for many. Some respondents, especially from rural or marginalized areas, feel left out. For instance, youth from lower socioeconomic backgrounds or migrant communities might have limited access. In some countries, internet shutdowns, a method to suppress dissent, worsen this divide.
Resource and Skill Shortages: Many young activists mention a lack of funds or digital expertise. Some youth-led initiatives lack the tech skills crucial for digital activism. For example, an activist might know how to tweet but not how to safeguard their digital footprint.
The Intergenerational Gap: While young activists are online savvy, their causes might not resonate with older decision-makers. The lack of available open data hampers young activists from promoting transparent governance.
Recognizing these challenges is vital for effective digital activism. The aim? Bridge these divides and amplify every voice in the digital world.

Towards the end: The Double-Edged Sword of Social Media
As shown above and proved over the years in the digital age, social media platforms have become powerful tools for activists to amplify their voices, mobilize supporters, and instigate societal change. Platforms like Twitter, Facebook, and TikTok have not only democratized information dissemination but have also provided a global stage for causes. Amidst the cacophony of digital voices, however, there is a more insidious challenge: the spread of disinformation
Power of Digital Mobilization: Digital spaces have revolutionized grassroots mobilization. Up to 70% of survey respondents from Europe and Central Asia believed that online activism amplified visibility to important issues, making it easier to draw attention to injustices and rally international support.
The Specter of State Control and Surveillance: The digital realm offers opportunities, but challenges arise too. Despite the appeal, only a minority of youth can access online activism due to obstacles like internet restrictions, lack of digital skills, or funding challenges. This concern extends to potential state surveillance, with 48% of respondents wary of data surveillance.
Disinformation and its Ill Effects: False information or disinformation is rampant. A staggering 85% of respondents encountered fake news on social media, with 69% seeing the internet as a source of polarization. Despite the mistrust, up to 58% still trusted online sources more than traditional media.
The Sustainability and Impact Challenge: Digital activism’s ephemeral nature is a concern. It might not have the backbone of traditional organizational infrastructure, risking its sustainability. An impressive 82% of survey participants believe that online actions need to be complemented with face-to-face work for effectiveness.
In conclusion, the digital realm’s vast potential is evident, but it comes with challenges that activists must navigate. Balancing the power of online platforms with their associated risks is key to harnessing their full potential.
In Conclusion
In the dynamic realm of digital communication, youth activism is emerging as a formidable force for change. The vast expanses of the digital world offer unprecedented avenues for outreach and impact. However, it’s vital that we navigate this terrain with a keen awareness of its complexities— from the challenges of disinformation to the obstacles presented by digital divides and surveillance. As we collectively shape the future of digital discourse, understanding and addressing these challenges is paramount. We’d love to hear your thoughts and experiences on this. Join us in a lively discussion on LinkedIn where we can delve deeper into the nuances of digital activism. And if you haven’t already, please contribute to our ongoing dialogue by participating in our brief survey on digital and green activism involvement. Together, we can craft a more informed and connected narrative.
Join the discussion
One of our objectives for this student project is to generate conversation and debate around the topics we are covering. As such, we invite you to join the discussion in the comment section below. As with any public forum, we ask that you please keep the conversation respectful and avoid the use of inappropriate or harmful language.Â