Climate change memes as an effective activist communication tool As highlighted in previous blog posts, climate activists use a wide variety of communication styles, methods, narratives, and rhetoric for convincing, engaging, mobilizing and for putting pressure on policy makers. In my first blog post, so called shaming how-dare-you rhetoric from …
In this collaborative interactive blog post, we would like to explore how activists work with interactive communication in digital ways to create dialogue and participation around development questions. We take a closer look at activists using communication methods that seem to recognize this phenomenon, and instead of attracting passive slacktivism, invite their audiences to real engagement and contribution. Could activist communication that taps into digital/viral trends achieve more than just attention? And could this type of communication lead to enhanced engagement, dialogue, mobilization, and change? Or is Online Activism Slacktivism?
In this first blog post from my side, I’m interested in taking a closer look at the language, communication, and rhetoric used by climate activists. I am interested in climate change communication – how the climate crisis is communicated by different actors in society and how it is received. I am especially fascinated by feelings and emotions connected to climate change communication. What kind of emotions does the sender intend to trigger at the receiver end and with hope for what action? Equally interesting is of course to understand how climate change communication is perceived by the receiver and what behavior changes it potentially leads to.
