{"id":309,"date":"2021-06-01T12:00:56","date_gmt":"2021-06-01T12:00:56","guid":{"rendered":"https:\/\/wpmu.mau.se\/vk21exit\/?p=309"},"modified":"2021-06-02T10:21:32","modified_gmt":"2021-06-02T10:21:32","slug":"en-smaskalig-reklamkampanj-fran-hemdatorn","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/vk21exit\/2021\/06\/01\/en-smaskalig-reklamkampanj-fran-hemdatorn\/","title":{"rendered":"En sm\u00e5skalig reklamkampanj fr\u00e5n hemdatorn"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>I detta projekt utforskar jag m\u00f6jligheterna fo\u0308r att skapa en sma\u030askalig reklamkampanj fra\u030an sitt kontor\/sovrum. I en tid da\u0308r distansarbetet blev den nya normen ville jag testa just hur la\u030ang man kunde komma fra\u030an den egna hemdatorn. Projektet \u00e4r ett skarpt uppdrag i samarbete med reklambyr\u00e5n ACME Gruppen och riktar sig fr\u00e4mst till m\u00e5lgruppen \u2018Tr\u00e4ningsintresserade\u2019 och \u00e4r t\u00e4nkt som en kampanj f\u00f6r sociala medier<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Arxendy product shots 08 - Swish, swosh + gym\" width=\"1505\" height=\"847\" src=\"https:\/\/www.youtube.com\/embed\/AiX7L2bWjEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>ARXENDY Reklamfilm, skapad och animerad i Blender.<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"has-normal-font-size\"><strong>\ud835\ude70\ud835\ude85\ud835\ude82\ud835\ude78\ud835\ude7a\ud835\ude83<\/strong><br>Min avsikt var att skapa en sm\u00e5skalig reklamkampanj som teoretiskt s\u00e4tt skulle kunna anv\u00e4ndas av kunden \u2018Argjenti Sweden\u2019 f\u00f6r deras produkt \u2018Arxendy\u2019, en premium energidryck. Min f\u00f6rsta prioritet skulle ligga i utformningen av en kort animerad reklamfilm som skulle kunna spelas p\u00e5 Instagram, en video som snabbt f\u00e5ngar intresset hos publiken som scrollar i sitt fl\u00f6de.<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>\ud835\ude71\ud835\ude70\ud835\ude7a\ud835\ude76\ud835\ude81\ud835\ude84\ud835\ude7d\ud835\ude73<\/strong><br>Eftersom projektet slog rot mitt under pandemin ville jag \u00e4ven arbeta in v\u00e5r nya &#8220;norm&#8221; i produktionen, jag anammade begr\u00e4nsningarna av att vara en en-persons-byr\u00e5 och arbetade endast utifr\u00e5n de resurser som var tillg\u00e4ngliga hemifr\u00e5n. Jag ville se hur l\u00e5ng man kan komma med datorn man har hemma, om det verkligen kr\u00e4vs ett stort team och flera tusentals kronor f\u00f6r att g\u00f6ra n\u00e5got som kan se lite sm\u00e5-proffsigt ut iaf.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/wpmu.mau.se\/vk21exit\/wp-content\/uploads\/sites\/48\/2021\/05\/Profile-gif_600x600-Rounded-2.gif\" alt=\"\" class=\"wp-image-339\" width=\"309\" height=\"309\" \/><\/figure><\/div>\n\n\n\n<p style=\"font-size:21px\"><br><strong>\ud835\ude7e\ud835\ude7c \ud835\ude82\ud835\ude7a\ud835\ude70\ud835\ude7f\ud835\ude70\ud835\ude81\ud835\ude74\ud835\ude7d<\/strong><br>Hejsan! Mitt namn \u00e4r Jan Paulusson och jag pluggar andra \u00e5ret p\u00e5 Visuell Kommunikation med specialisering p\u00e5 R\u00f6rlig Bild. Nischat inom den specialiseringen s\u00e5 h\u00e5ller jag mest p\u00e5 med 3D modellering och animation (b\u00e5de 2D och 3D).<\/p>\n\n\n\n<p style=\"font-size:21px\">Vill ni se n\u00e5got helt annorlunda s\u00e5 kolla g\u00e4rna in min portfolio: <a href=\"https:\/\/www.instagram.com\/yawns.art\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/www.instagram.com\/yawns.art\/<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I detta projekt utforskar jag m\u00f6jligheterna fo\u0308r att skapa en sma\u030askalig reklamkampanj fra\u030an sitt kontor\/sovrum. I en tid da\u0308r distansarbetet blev den nya normen ville jag testa just hur la\u030ang man kunde komma fra\u030an den egna hemdatorn. Projektet \u00e4r ett skarpt uppdrag i samarbete med reklambyr\u00e5n ACME Gruppen och riktar &hellip;<\/p>\n","protected":false},"author":186,"featured_media":317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rorlig-bild"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>En sm\u00e5skalig reklamkampanj fr\u00e5n hemdatorn - VK Utst\u00e4llning 21<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/vk21exit\/2021\/06\/01\/en-smaskalig-reklamkampanj-fran-hemdatorn\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"En sm\u00e5skalig reklamkampanj fr\u00e5n hemdatorn - VK Utst\u00e4llning 21\" \/>\r\n<meta property=\"og:description\" content=\"I detta projekt utforskar jag m\u00f6jligheterna fo\u0308r att skapa en sma\u030askalig reklamkampanj fra\u030an sitt kontor\/sovrum. 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