{"id":1169,"date":"2026-05-19T16:31:36","date_gmt":"2026-05-19T14:31:36","guid":{"rendered":"https:\/\/wpmu.mau.se\/vkexpo\/?p=1169"},"modified":"2026-05-27T15:21:31","modified_gmt":"2026-05-27T13:21:31","slug":"felicia-gordin","status":"publish","type":"post","link":"https:\/\/wpmu.mau.se\/vkexpo\/?p=1169","title":{"rendered":"N\u00f8ir of Scandinavia"},"content":{"rendered":"<div id=\"fb-root\"><\/div>\r\n\r\n<p>Projektet utg\u00e5r fr\u00e5n en kritik av dagens hudv\u00e5rdsmarknad, d\u00e4r unga influencers ofta marknadsf\u00f6r anti-aging produkter utan egen erfarenhet av m\u00e5lgruppens behov. Detta skapar en otydlig och ibland o\u00e4rlig kommunikation gentemot konsumenten.\u00a0Syftet med projektet \u00e4r att skapa ett fiktivt hudv\u00e5rdsm\u00e4rke,\u00a0<em>N\u00f8ir\u00a0of Scandinavia<\/em>, som riktar sig till kvinnor i \u00e5ldern 30+. M\u00e5lgruppen befinner sig i en fas d\u00e4r hudens behov f\u00f6r\u00e4ndras, och d\u00e4r det finns en st\u00f6rre efterfr\u00e5gan p\u00e5 trov\u00e4rdighet, kvalitet och transparens.\u00a0Varum\u00e4rket bygger p\u00e5 en minimalistisk och skandinavisk estetik med fokus p\u00e5 f\u00e4rger som svart, vitt, gr\u00e5tt och silver. Den visuella identiteten ska spegla m\u00e5lgruppens mognad, sj\u00e4lvs\u00e4kerhet och stilmedvetenhet.\u00a0Projektet str\u00e4var efter att visa att hudv\u00e5rd kan vara enkel, effektiv och trygg, utan att anv\u00e4nda aggressiva s\u00e4ljstrategier.\u00a0Detta sammanfattas i varum\u00e4rkets slogan:\u00a0<strong>\u201cClothes can be hard to choose. Skincare shouldn\u2019t be.\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n<p><strong>Arbetsprocess <\/strong>&#8211; Efter mycket funderande kom jag fram till att jag ville skapa en visuell profil f\u00f6r ett fiktivt hudv\u00e5rdsm\u00e4rke med fokus p\u00e5 marknadsf\u00f6ring via instagram, eftersom det idag \u00e4r d\u00e4r m\u00e5nga varum\u00e4rken bygger sin identitet och kommunicerar med sin m\u00e5lgrupp. Jag har d\u00e4rf\u00f6r hela tiden haft \u201cfl\u00f6det\u201d i \u00e5tanke under arbetsprocessen, allts\u00e5 hur enskilda bilder och produkter fungerar tillsammans visuellt, och i annonser. N\u00e4r jag skapade mockups, annonser och produktbilder f\u00f6rs\u00f6kte jag t\u00e4nka p\u00e5 variation och helhetsk\u00e4nsla. M\u00e5let var att skapa ett uttryck som k\u00e4nns enhetligt och igenk\u00e4nnbart. Jag ville skapa n\u00e5got som k\u00e4nns mer moget, trov\u00e4rdigt och \u00e4rligt \u00e4n mycket av den marknadsf\u00f6ring man ser idag, d\u00e4r fokus ofta ligger p\u00e5 perfektion, \u00f6verkonsumtion och unga ideal. Tanken bakom N\u00f8IR \u00e4r ist\u00e4llet att hudv\u00e5rd ska k\u00e4nnas enkelt, genomt\u00e4nkt och kvalitativt. Den visuella identiteten bygger p\u00e5 svart, vitt, gr\u00e5tt och silver tillsammans med ett minimalistiskt och editorial-inspirerat uttryck. Jag ville att det skulle k\u00e4nnas stilrent, sj\u00e4lvs\u00e4kert och skandinaviskt. F\u00f6r att skapa material till varum\u00e4rket b\u00f6rjade jag fotografera produkter jag hade hemma. D\u00e4refter redigerade jag bilderna och skapade egna etiketter, logotyper och produktdesigns. Under processen ins\u00e5g jag ocks\u00e5 hur viktigt det var att allt k\u00e4ndes trov\u00e4rdigt och genomarbetat, \u00e4ven om projektet \u00e4r fiktivt. N\u00e4r jag f\u00f6rst uppt\u00e4ckte att namnet \u201cNoir\u201d (som jag f\u00f6rst kallade m\u00e4rket) redan anv\u00e4ndes av ett h\u00e5rv\u00e5rdsm\u00e4rke, kom jag p\u00e5 id\u00e9n att ist\u00e4llet anv\u00e4nda den skandinaviska bokstaven \u00d8 f\u00f6r att g\u00f6ra namnet mer unikt och samtidigt f\u00f6rst\u00e4rka den skandinaviska identiteten. Det var s\u00e5 N\u00f8IR of Scandinavia v\u00e4xte fram.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"1024\" class=\"wp-image-1777\" src=\"https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-805x1024.jpg\" alt=\"\" srcset=\"https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-805x1024.jpg 805w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-236x300.jpg 236w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-768x977.jpg 768w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-1207x1536.jpg 1207w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-1609x2048.jpg 1609w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-149x190.jpg 149w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-scaled.jpg 2011w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"1024\" class=\"wp-image-1782\" src=\"https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-805x1024.jpg\" alt=\"\" srcset=\"https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-805x1024.jpg 805w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-236x300.jpg 236w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-768x977.jpg 768w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1207x1536.jpg 1207w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1609x2048.jpg 1609w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-149x190.jpg 149w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-scaled.jpg 2011w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"1024\" class=\"wp-image-1790\" src=\"https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-805x1024.jpg\" alt=\"\" srcset=\"https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-805x1024.jpg 805w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-236x300.jpg 236w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-768x977.jpg 768w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-1207x1536.jpg 1207w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-1609x2048.jpg 1609w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-149x190.jpg 149w, https:\/\/wpmu.mau.se\/vkexpo\/wp-content\/uploads\/sites\/65\/2026\/05\/Kopia-av-utstallning_poster-2-1-scaled.jpg 2011w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Projektet utg\u00e5r fr\u00e5n en kritik av dagens hudv\u00e5rdsmarknad, d\u00e4r unga influencers ofta marknadsf\u00f6r anti-aging produkter utan egen erfarenhet av m\u00e5lgruppens behov. Detta skapar en otydlig &hellip;<\/p>\n","protected":false},"author":1031,"featured_media":1783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vk-utstallning-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>N\u00f8ir of Scandinavia - K3 Visuell Kommunikation EXPO 2026<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/wpmu.mau.se\/vkexpo\/?p=1169\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"N\u00f8ir of Scandinavia - K3 Visuell Kommunikation EXPO 2026\" \/>\r\n<meta property=\"og:description\" content=\"Projektet utg\u00e5r fr\u00e5n en kritik av dagens hudv\u00e5rdsmarknad, d\u00e4r unga influencers ofta marknadsf\u00f6r anti-aging produkter utan egen erfarenhet av m\u00e5lgruppens behov. 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