Here we are! The time has come for us to say GoodBye for now, and we hope we “Speak” to you Later! Seems like we just enrolled on this exciting and one of a kind journey to creating our group blog – Big Data Big Responsibility – but time flies and we would like to summarize our key learnings, items of interest and feedback in our final post. We have certainly learned a great deal of new skills as a group and on an individual level, have had fruitful discussions with our audience, engaged by reading and commenting on each …

Did you know that Big Tech companies, such as META, are creating psychographic profiling algorithms on you? You did not? Well, neither did many of the users. This question was quietly aiming to be addressed during my previous post where I discussed the power of datafication and the challenges and choices of the users who many times, if not always, serve as the product themselves. First of all, let us define the term: `Psychographics`. “The term Psychographics refers to a quantitative method to describe and segment consumers on the basis of psychological attributes such as behavioral preferences, personality, beliefs, opinions, …

Who is in power of the Big Data today? The one who wrote it, the one who used it, the one who accessed, sold it or the one who bought it? The question can easily be taken as a good challenge, especially because there could be as many answers as there are internet users in today’s media sphere. In the current world of social technology progress, gathering the data through accepting cookies together with the Facebook customized ads that may influence people’s choices has become the norm, in a way, that is often being overlooked. The rights of people as …